Ki moun ki lanfè a se Paul Boutin?

Yon kliyan mande m 'sou telefòn la jodi a, "Ki sa blog kanpe pou?". Mwen kite l 'konnen ke li te kout pou boutèy demi lit entènèt, ak evolye nan abreje la blog. Kèk minit apre apèl la, mwen te resevwa yon nòt nan men bon zanmi mwen an, Doktè Thomas Ho, ki moun ki mande, "Ki sa ki nan opinyon ou nan sa a?" epi li kite m 'yon lyen nan Paul Boutin Esè branche, Twitter, Flickr, Facebook Fè Blogs gade konsa 2004.

Mwen li redaksyon an epi mwen pa te sèlman enpresyone, mwen te wont nan branche pou menm aksepte sa a drivel kòm posib. Li vrèman deranje m 'ke yon moun ta pran lestrad entimide yo epi ekri yon redaksyon - ak pa gen okenn done sipò.

Ki moun ki lanfè a se Paul Boutin, Mwen sezi? Èske sa se kèk kalite pwofèt medya sosyal? Guru Maketing? Kominikasyon ekspè? Non.

Pòl Boutin Bio: Nan pawòl li yo... Mwen te ale nan MIT. Mwen pa gradye. Mwen te grandi nan klas travayè Maine, men ap viv nan klas siperyè San Francisco. 20 ane eksperyans nan teknoloji enfòmasyon ak yon sipèpoze 12 ane ekri pou piblikasyon nasyonal la. Sa a eksplike tout bagay sou mwen ou bezwen konnen.

Paul boutinWow. Paul Boutin se yon korespondan pou la Silisyòm Valley tripotaj sit Valleywag.

Ki sa ki nan Valleywag? Ahem ... se yon ... blog.

Mwen kap pou pi devan pou jan yo ki posede Valleywag imedyatman rale ploge a ki baze sou enfiniman fidbak Pòl la konesans. Pòl ... bwa nan chapo Cowboy fwomaj, linèt solèy, braslè ak tripotaj. Epi rete lwen Branche, w ap fè yo gade move.

Pa Rale Ploge sou Blog OU

Nou te gen yon pwoblèm enkwayab pou anpil ane. Nou te gen konpayi kache dèyè piblisite éspirituèl, eslogan, oswa kouple soti nan konsomatè yo yo te sèvi yo. Nou pa janm te gen yon mwayen piblik kite konpayi yo konnen nou an opinyon. Nou pa janm te gen yon kote yo mete nou an vwa. Blog yo te ban nou mwayen sa a.

Vwa nou yo te tèlman fò, dènyèman, ke konpayi yo ak politisyen yo kounye a ap koute ak reponn. Blogs yo eklate nan tout mond lan. Konpayi yo ak politisyen yo te kenbe yo nan yon estanda ki pi wo epi yo oblije transparan. Mond lan chanje. Epi li te vwa nou yo ki te fè li.

Te mwayen an evolye ase ke konpayi yo ap jwenn valè nan li. Yo kounye a rekonèt ke estrateji akizisyon nan motè rechèch yo se yon estrateji ekstrèmman chè. Yo kounye a rekonèt ke transparans ak yon konvèsasyon kontinyèl ak kliyan ak kandida yo kounye a se zouti retansyon efikas. Konpayi, tankou la aplikasyon antrepriz blog ke mwen travay pou, yo finalman koute ... ak egzekite.

Nou ap chanje mond lan, men sa a se sèlman kòmansman an. Pa koute linkbait Pòl la epi rale ploge an sou yon pwosesis ki gen yon enpak enkwayab konsa!

Facebook ak Twitter

Pòl ta dwe konnen ke nou te viv pandan yon etap nan entènèt la kote yon sèl konglomera bay pòtay la tout enfòmasyon - li te AOL, pafwa li te ye tankou AOhelL. Facebook se modèn, sosyal, vèsyon an AOL. Asire w li gen plas li. Mwen sou Facebook ak tout moun mwen konnen se.

Tout moun te sou AOL, tou.

Yon moun pral kreye yon bagay pi bon pase Facebook, mwen pwomèt li. Mwen la kounye a jiskaske 'pwochen gwo bagay la' parèt. Facebook se yon evolisyon, pa yon destinasyon, nan teknoloji. Menm jan MySpace anvan li, Facebook, tou, va pase.

Twitter se yon mwayen kokenn tou. mwen renmen twitter epi yo gen pou byen yon ti tan. Li se yon mwayen inik ak tòn potansyèl. Mwen pa panse ke nou nan mak la mwatye-fason nan ki jan li ka konplètman itilize. Twitter se yon mwayen, menm si, pa gen anyen plis.

Wa a ak larenn nan entènèt la yo toujou Search ak Imèl. Tou de nan teknoloji sa yo gen yon dekad fin vye granmoun epi yo gen yon avni san limit. Blog pran avantaj de rechèch e se yon mwayen kominikasyon ki pa pèsistan tankou Imèl. Li se yon mwayen enkwayab ak yon sèl ki toujou en.

Mande m 'sa mwen panse ke ou pral fè nan 5 ane - Rechèch, Blog ak Imèl ap toujou sou lis la. Facebook ak Twitter pa pral.

10 Kòmantè

  1. 1

    I couldn’t agree with you more Doug! After reading his article it seems he is bitter because he can’t write a blog well enough to get any ranking. Maybe he should pay more attention to what he is writing instead of whining that he can’t get ranked and therefore blogging isn’t worth it.

  2. 2

    Hey Doug – I read the Wired essay today, it was featured in one of the Smart Brief daily email newsletters I receive. When I read it, I immediately thought of you and knew you’d be all over it! Sure enough, I was right. And so are you.

  3. 3

    “The time it takes to craft sharp, witty blog prose is better spent expressing yourself on Flickr, Facebook, or Twitter.”

    Suuuuure, let’s discourage traditional writing – because who needs THAT anymore? Granted, I have seen people do some pretty impressive things in 140 characters or less, but how could that ever substitute for the freedom of expression people have in publishing their blogs?

    In any case, seems a little hypocritical for Wired to publish this when they recently feature Julia Allison on the cover, applauding her rise to D-list status by blogging. Go figure!

  4. 4

    I haven’t read the article, but fact of the matter is blogs are for old people like me that used to read newspapers. Today’s tweens and teens text each other. They don’t read long blog posts (I don’t have hard data to back that up, that’s just my take on it). When these tweens and teens are 20 somethings and 30 somethings, they are still going to have their text messaging habits with them.

    Don’t get me wrong, blogs won’t go away, just like TV didn’t replace radio. Remember when videos were going to wipe out movie theaters? That didn’t happen either.

  5. 5

    It depends on the definition of ‘replace.’ The internet has replaced 99% of my TV watching to where I don’t even sit down to watch the Daily Show any more; I just turn up the volume while work on my blog. If I really want to see something, I Netflix, go to the corporate site (think Heroes), or just buy the DVD. Television, radio, and a great deal of the internet are full of commercials that I have become very at ignoring. So good, in fact, that I won’t watch most television just to avoid the advertising. It doesn’t make sense to me because I only buy highly rated films and video games, don’t use eye drops, and don’t care about how soft my toilet paper is versus those stupid Charmin bears. The reality, is that if a commercial is not independently entertaining from the broadcast it is attached to, and also attached to a good broadcast, it is fundamentally annoying. As for Wired, who still reads magazines? There is nothing they can do for me that the internet can’t do without a hundred pages of ads.

  6. 6
  7. 7

    I’d say I agree that Facebook is equivalent to what AOL was 7 years ago and likewise that Facebook will go the way of AOL as soon as someone designs something better. Like broadband did to AOL, interactive mediums will do to Facebook.

  8. 8

    Wow. I love the passion in the comments.

    Blogging has many benefits over other social media tools – e.g., the creative art of writing, the intentional study of subject (and attempt to convey the subject to your audience), the marketing benefits of the art (e.g., search optimization, expertise, connection with a market)…

    Keep up the fight Doug.

    Dave
    http://blog.alerdingcastor.com/blog/business

  9. 9

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