Poukisa ou pa ta dwe janm achte yon nouvo sit wèb ankò

Poukisa ou pa ta dwe janm achte yon nouvo sit entènèt

This is going to be a rant. Not a week goes by that I don’t have companies asking me how much we charge for a nouvo sit entènèt. The question itself raises an ugly red flag that typically means that it’s a waste of time for me to pursue them as a client. Why? Because they’re looking at a website as a static project that has a start and an endpoint. It’s not… it’s a medium that must be constantly optimized and tweaked.

Kandida ou yo byen pi lwen pase sit entènèt ou an

Let’s start with why you even have a website to begin with. A website is a critical part of your an jeneral prezans dijital where your reputation is built and you can provide much-needed information to potential clients. For any business, their digital presence isn’t just their website… it includes:

  • Anyè Sit – do they appear on the sites where people are searching for their product or service? Perhaps it’s Angi, Yelp, or other quality directories.
  • Evalyasyon ak sit Revizyon - Ansanm ak repèrtwar, èske yo parèt sou sit revizyon epi yo byen jere repitasyon sa a? Èske yo mande revizyon, reponn a yo, ak korije revize pòv yo?
  • YouTube - Èske yo gen videyo sou YouTube ki vize nan direksyon pou mache yo ak endistri yo? YouTube se dezyèm pi gwo motè rechèch la ak videyo se yon mwayen kritik.
  • Sit enfliyanse - Èske gen sit enfliyan ak pèsonalite ki gen yon swiv lajè nan yon odyans pataje? Èske ou pouswiv ap resevwa rekonèt sou sit sa yo?
  • Search Engines – Buyers are actively looking for information online to help them in their decision-making process. Are you present where they’re looking? Do you have a bibliyotèk kontni that’s consistently up to date?
  • Rezo Sosyo - Achtè yo ap gade pou òganizasyon sou entènèt ki ap bay valè kontinyèl ak reponn a kliyan yo. Èske ou aktivman ede moun sou chanèl sosyal ak nan gwoup sou entènèt?
  • Email Mache - Èske w ap devlope vwayaj, bilten enfòmasyon, ak lòt medya kominikasyon sortant ki ede achtè potentiels navige vwayaj la?
  • Piblisite - Konprann ki kote ak ki jan anpil efò ak bidjè yo ta dwe aplike a jwenn nouvo kondwi nan tout entènèt la pa ta dwe janm inyore.

Coordinating your digital presence across every medium and channel is an absolute necessity nowadays and it’s well beyond just building yon nouvo sit wèb.

Sit entènèt ou pa ta dwe janm

Sit entènèt ou a pa janm . Why? Because the industry that you work in is continuing to change. Having a website is like having a ship that you’re navigating open waters with. You need to constantly adjust to the conditions – whether it’s competitors, buyers, search engine algorithms, emerging technologies, or even your new products and services. You must continue to adjust your navigation to succeed at attracting, informing, and converting visitors.

Need another analogy? It’s like asking someone, “Konbyen li koute pou jwenn sante?” Getting healthy requires eating healthy, exercising, and building momentum over time. Sometimes there are setbacks with injuries. Sometimes there are illnesses. But getting healthy doesn’t have an endpoint, it requires continuous maintenance and adjustment as we grow older.

Gen yon kantite chanjman ki toujou bezwen mezire, analize, ak optimize sou sit entènèt ou an:

  • Analiz konpetitif - ajisteman ak optimize diferansye tèt ou soti nan konpetisyon ou. Kòm yo pwodwi ofri, rekonesans pataje, ak ajiste pwodwi yo ak ofrann sèvis, anpil ou.
  • Optimizasyon Konvèsyon - se tandans ou pou kolekte plon oswa kliyan ogmante oswa diminye? Ki jan ou fè li pi fasil? Èske ou gen chat? Klike-a-Rele? Fasil-a-itilize fòm?
  • Emerging Technologies – as new technologies are becoming expected, are you implementing them? Today’s website visitor has far different expectations, wanting to self-serve. One great example is appointment scheduling.
  • Avansman Design - Pleasant, aparèy, gwosè ekran ... teknoloji kontinye avanse ak desine yon eksperyans itilizatè ki akomode chanjman sa yo mande pou chanjman konstan.
  • Search Engine Optimization - repèrtwar, sit enfòmasyon, piblikasyon, sit nouvèl, ak konpetitè ou yo tout ap eseye bat ou nan motè rechèch paske moun sa yo gen entansyon an pi gran yo achte. Siveye classement mo kle ou ak optimize kontni ou se kritik kenbe sou tèt sa a kritik mwayen.

Whatever marketing agency or professional you hire should be keenly aware of your industry, your competition, your differentiation, your products and services, your branding, and your communication strategy. They shouldn’t simply be mocking up a design and then pricing out the implementation of that design. If that’s all they’re doing, you should find a new marketing partner to work with.

Envesti nan yon pwosesis maketing dijital, pa pwojè

Sit entènèt ou a se yon konbinezon de teknoloji a, konsepsyon an, migrasyon an, entegrasyon yo, ak - nan kou - kontni ou. Jou a ou nouvo sit entènèt is live isn’t the endpoint of your digital marketing project, it’s literally Day 1 of building a better digital marketing presence. You should be working with a partner that is helping you to identify the overall deployment plan, prioritizing each stage, and helping to execute that.

Whether that’s an advertising campaign, developing a video strategy, mapping out customer journeys, or designing a landing page… you should be investing in a partner that understands how everything works together. My recommendation would be to toss your website budget and, instead, determine an investment you wish to make each month to continue to execute your digital marketing strategy.

Wi, bati yon nouvo sit entènèt can be part of that overall strategy, but it’s a continuous improvement process… not a project that should ever be completed.

Ki sa ou panse?

Sit sa a sèvi ak Akismet diminye Spam. Aprann kijan kòmantè ou a trete.