Kilè SEO vo $ 100 milyon dola?

ki jan-a-valè-seo.pngPou dat, mwen pa fin sèten mwen te jwenn yon whitepaper ki pi detaye sou mezire valè optimize motè rechèch jiskaske li Whitepaper sa a, Kijan pou valè SEO. Gen kèk lòt sit ki te devlope whitepaper menm jan an, men sa a se premye fwa mwen te wè li eksplike pou yon moun ki gen yon mba konplètman konprann.

Dokiman an mache nenpòt lektè, avèk itilizasyon yon calcul ak zouti gratis ki disponib nan Google, pou analize ak kalkile valè pou jwenn klase. Enkli nan papye blan an se:

  1. Valorize SEO kòm yon analiz Comp
  2. Anyèl Valè yon Premye Page Google Ranking
  3. Anyèl Valè yon Premye Page Ranking Tou patou nan tout motè rechèch
  4. Anyèl Valè Long-keu Klase dérivés
  5. Valorize Long tèm òganik Rankings
  6. Kalkile Prezan Valè nan Premye Page Rankings

Èske w te janm mande ki valè anyèl la nan yon Premye paj Google Ranking se pou yon tèm trè konpetitif tankou Asirans Sante? Koman $ 7,471,194 son? Sa a ekzakteman ki sa li ta koute, menm si, òf ak genyen ase anons jwenn menm kantite vizit chak ane (840k nan $ 8.90 pou chak klike). La Senk ane Valè Net Prezan deplase nimewo sa a prèske $ 100,000,000. (Ou pral gen li papye a blan yo konprann poukisa sa a se yon evalyasyon egzat).

SEO ou a pa ka vo otan, men li se tan ke ou sispann panse sou optimize motè rechèch kòm yon lòt depans maketing ak kòmanse kòmanse evalye li kòm yon envestisman ki ka vire konpayi ou otou - espesyalman nan ekonomi sa a.

Jounal estime envestisman pou yon konpayi jwenn premye paj plase pou Asirans Sante is $ 200,000 premye ane a ak $ 50,000 chak ane apre yo kenbe klasman an. Sa se yon bèl anpil retounen sou envestisman ak yon fraksyon nan pri a nan sa li ta pran yo jwenn ki trafik menm nan medya tradisyonèl yo.

Telechaje Whitepaper la soti nan Fistibal SEO.

3 Kòmantè

  1. 1

    The thing I like the most about this SEO whitepaper is that a direct comparison is used the most likely alternative – Adwords. Where you can truly optimize your Adwords campaigns, that is an ongoing cost. This paper quantifies those sunk, up-front marketing dollars and when the payout will be.

    This paper promotes the residual value of a top organic ranking, however the business still has to think through a number of pieces further downline and how they affect that cash flow payout;

    % of entrants who actually convert after click through
    Lifetime value of that customer
    Which terms with a #1 ranking will result in a sale

    Let’s say you have an extremely targeted, compelling value proposition and you attain an excellent 35% conversion rate (leads to a sale) once the user hits that landing page – Now that nearly $7.5 million comp analysis is $2.6 million instead.

    The great thing about Slingshot SEO, and a contributor to their tremendous growth, is that they will turn away clients when the valuation for organic listings and the resulting payout does not make sense.

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