You've read on this blog that online marketing is a momentum game. While the lines are often linear when it comes to hard work and dedicated strategies, there is still a great return on viral promotion strategies. Having a piece of content on your blog or site reach a ton of people doesn't simply wreak havoc and then disappear, you'll find that a percentage of that traffic is relevant and will bwa alantou.
Ka nan pwen, nou te gen yon Infografik sou paj aterisaj wete sou StumbleUpon sou yon mwa de sa - ou ka wè Spike ki anba a. Enpak la ki vin apre sou estatistik yo ki an jeneral se previzib - pousantaj rebondisman ogmante, angajman diminye, ak paj pou chak vizit diminye siyifikativman pandan Spike la.
However, what many marketers don't realize is that the impact of a viral promotion like this provides you with a significant step up in subsequent, relevant visits post-event. I've marked that in the Analytics tablo anba a. Liy nwa a se fenèt aktyèl 3 mwa a ak liy gri limyè a se fenèt 3 mwa anvan an kouvri tankou yon konparezon.
Remake byen ogmantasyon an jeneral nan trafik sa te rete.
This is key! Many marketers love to see slow, methodical growth (I do) and don't think these spikes in traffic do anything but cause headaches. However, other marketers absolutely recognize that slamming in a ton of visitors through a viral event via social networks, or a large promotion, or a mention on a much larger site will send a spike in traffic – but many of those visitors ap rete. Nan ka sa a, li te reyalize ak yon infografik kokenn ke mwen soumèt bay StumbleUpon.
If you continue to promote great content that produces spikes like this, you may have some terrible bounce rates, page views and engagement – but you'll still be k ap grandi odyans rasin ou. Sa odyans rasin is angaje! Stat yo senpleman kouvri pa èstime nan vizitè yo ki pa enpòtan.
The net increase in relevant visitors is a positive for your site. Don't let the stats dissuade you!