Pandan prezantasyon mwen nan Samdi nan la Asosyasyon Nasyonal Oratè yo, I shared a presentation and supporting data for the speakers to understand why a content and social strategy were key to their own efforts in building authority and finding speaking opportunities. It's an incredible group to speak to since they provide me as much value in feedback with my speaking as I provide them in promoting theirs. I'm very thankful to Karl Ahlrichs pou opòtinite a, tèt li yon lidè nan pale sou kapital imen ak swen sante.
Anpil oratè piblik nan prezans jwenn opòtinite nan rechèch pou moun kap pale nan eSpeakers ak nan NSA sit entènèt. Other opportunities come by way of word of mouth. For these reasons, there's some doubt as to the effectiveness of content and social media for many of these professionals who have been on the circuit for years.
While it's true that they can be found via these sites, whether or not they have a reputation and otorite sou entènèt is critical to closing opportunities online. If I'm going to invest thousands or tens of thousands of dollars on hiring a public speaker, what do you think the chances are that prospective event coordinators or businesses are then researching your online presence for videos and thought leadership pieces shared via the web?
If you're a public speaker and your competition has their speech professionally edited on Youtube, a byline on the Wall Street Journal, and a fantastic web site where they maintain an active calendar of events as well as a library of resources – what do you think your chances are of speaking at that event if you don't have the same? My guess is that you're missing out on a lot of opportunities.
One specific speaker wasn't sold. He voiced his concern that there really was only crap out there that he had found when he looked for content that would be of value to his audience. I told him that I wished that was true of my industry, where there's incredible competition and my colleagues share incredible information. I wish I were in an industry that lacked quality content online… because I'd absolutely work on dominating that market! That's not a problem… it's an opportunity.
At the half-day event, we walked through the stages of building your social media presence and authority online. It's a staged approach:
Kat Etap nan Building Otorite sou entènèt
- Advocacy – listen, respond and meet with leaders in your industry and prospects that you're trying to connect with. Think of this as simply starting the conversation.
- Kredibilite - etabli tèt ou kòm yon resous ak yon moun ki ka bay valè nan endistri an. Edike moun, pataje òganize kontni, epi fè entwodiksyon nan pè jan ak pwoblèm ak moun ki gen solisyon.
- Odyans – now that you're connected, it's time to grow, promote and entertain your audience so that you can establish a personal and emotional connection with them.
- Kominote - odyans koute, men kominote yo pale sou non. Graal apa pou Bondye nan medya sou entènèt se lè odyans ou a ap fè pwomosyon ou olye pou yo ou te fè tout travay la.
Aplike sa a tounen nan pale an piblik epi imajine opòtinite yo lè kominote ou kòmanse mande prezans ou nan evènman oswa rekòmande ou pou moderatè nan pwochen nan kwen an!