Social media's growth in the last few years was unlike anything we've ever seen. Along for the ride, of course, was social media marketing. As we look to 2014, I can't help but wonder if – as fast as social media rose – it's now reached its innovative capacity. I'm not saying social media is any mwens popilè ni li pa di maketing medya sosyal se mwens efikas, that's not my point. My point is that I'm not as excited about what may be coming next.
Big data and opportunities to target and advertise will continue to fine tune the technology (or ruin it). The key interactive elements are here, though… we have conversation, imagery, and video technologies. We have mobile and tablet integration. We have authorship and social media's impact on a brand's overall visibility. We even already have some gwoup laj abandone Facebook, ti gason yo gwo sou blòk la ak joui, platfòm ki pi sofistike ak karakteristik rich.
Nou deja gen siveyans sosyal, curation sosyal, pibliye sosyal, syndication sosyal, sipò kliyan sosyal, komès sosyal, rapò sosyal ... mwen te manke anyen? Platfòm yo te vin byen lwen plis sofistike e kounye a yo entegre nan lòt zouti jesyon kontni, jesyon relasyon kliyan, ak sistèm èkomèrs.
Tan te bay leson enkwayab aprann tou. Konpayi yo kounye a konprann ki jan fè fas ak Opozan sou entènèt efektivman. Konpayi yo konnen sa pou yo fè evite sou medya sosyal - oswa ki jan yo gen tan pwan tit yo avèk li. Nou konnen ke li kapab yon kote ki pote soti nan pi move nan moun grenpe.
As for my own social behavior and execution, I scrambled for several years to educate myself on new platforms and implement strategies to fully leverage the current platforms. I've adjusted my focus, utilizing social media to discuss and echo my content, but always driving people back to our site to fully engage and convert. My daily, weekly, and monthly processes for social media are – dare I say – becoming routine now.
Moving forward I do want to improve building a community over building just an audience. I don't want to show you new tools, I want to also discuss them with you. But that opportunity already exists today – it's not something I see changing in the next year.
Èske mwen koupe sou sa a? Ou wè plis momantòm ak kwasans nan teknoloji maketing medya sosyal ane kap vini an? Èske ou toujou ajiste estrateji medya sosyal ou a oswa èske li san patipri woutin? Èske gen yon nouvo zouti yo deyò ke ou bezwen? Oswa èske nou gen tout zouti nou bezwen jodi a?