I've written two different posts on developing your site's meta tags, keywords and deskripsyon. Keywords will definitely assist in your site's findability, men deskripsyon yo pral ede vizitè motè rechèch klike sou nan ofri yon deskripsyon pi bon.
Rather than program these optimizations as I've suggested, there are a couple plugins that can do the job for you.
Avèk la Yoast SEO plugin you can control which pages Google shows in its search results and which pages it doesn't show. Yoast not only helps you to customize the meta descriptions, it also provides you feedback on your keyword usage and a beautiful preview of how your page would look in the Search Engine Results page.
Yoast ofri tou yon seleksyon nan Premium Add-Sou grefon SEO that I'd highly recommend as well.
Tout nan yon sèl SEO pake
John Chow rekòmande a Tout nan yon sèl Plugin pake SEO but I never took a good look at the plugin until last night. Shame on me. The plugin does a fantastic job at utilizing your “Optional Excerpt” in WordPress as your single page's description.
Here's how the search engine result looks (you can click on the image to see the actual post):
That said, the All in One SEO Pack does a great job with the Description Meta Tag, but I don't believe it does as good a job with the Keyword Meta Tag. It simply assigns your selected Categories as keywords for your post, not nearly descriptive enough. You can set additional keywords for the post, but they're not utilized anywhere else.
That's where my next plugin recommendation comes in, Ultimate Tag Warrior. Here's how to ensure you don't write a keyword meta tag using the All in One SEO Pack, disable the option Use Categories for META Keywords:
Koulye a, chak fwa ou ekri yon pòs blog, asire w ke ou ranpli nan si ou vle Ekstrè jaden an ak yon koup fraz senp ki pral fè lasisiy plis chercheurs klike sou nan pòs ou: