There's always such a giant demand for new content that most of us are simply struggling to keep up with writing compelling content that provides value to our audience. This enfografik soti nan Marketo sou kenbe kontni gwo se konsèy solid.
- Reorganize - Mwen ta ka itilize repurpose kòm tèm nan pou sa, men nou souvan itilize rechèch istwa, ak grafik atravè yon spectre nan medyòm jan nou devlope kontni. Nou ta ka fè kèk rechèch pou yon vebinèr, men tou, ekri yon papye akonpaye ak yon reprezantan enfografik ak pòs blog ankouraje yo. Se pa tout moun ki dijere kontni menm jan an, se konsa rakonte istwa ou ak optimize yo atravè mwayen trè efikas.
- Rewrite – we have some posts on technologies that have really evolved. Rather than write a new post on the evolution of the product, we now enhance the original posts and update them. There's a HUGE advantage to doing this – by maintaining the integrity of the URL, social sharing stats can be added to and search engine rankings can be not only retained, but even improved if the post is optimized well!
- Retire – this one was tough, but we've done it. We were easily over 5,000 posts on this site but there were easily over 1,000 posts that were irrelevant or totally out of date. Some were events from the past, others were outdated technologies, and still others were products that no longer existed. The fact that you had taken the time to write something to delete it later brings a little tear to my eye… but I'd rather have my content focused on topics that are still relevant.
These strategies have been part of an overall maintenance program we've started which has resulted in our trafik òganik triple ane sou ane. Ou ta ka panse sou ki jan ou ta ka devlope yon plan antretyen pou sit ou a ki asire tout kontni ou ki enpòtan ak alè!