Combo a genyen nan pwodwi, chwa, ak emosyon

jellyvision ebookJounal Jellyvision Laboratwa te mete deyò yon eBook etonan ti kras sou Ki jan yo prezante chwa pwodwi. Ebook la konpare konpòtman yo nan achtè nan makèt ak sa yo sou entènèt epi li bay prèv ki montre konpòtman yo sanble.

You might think that a supermarket is enormous, but Jellyvision reminds us that there's an infinite amount of space on the web, and how you present your products and services can make all the difference. Here are the lessons learned (content quoted and paraphrased from the eBook):

  • Plis pwodwi, pi kontan kliyan yo – If you try to have a site that pleases everyone, you'll create something that no one loves. Create for different segments to get liked by each segment. Market the right product to the right customers. Resource: The Ketchup Conundrum.
  • Men ... Plis chwa, mwens lavant – Too many choices on the same page will confuse visitors and they will leave. Provide them with categories and filters so they can hide what they don't need.
  • Pa gen emosyon, pa gen desizyon - San yo pa emosyon, sèvo a jis analize ak konpare, analize ak konpare, analize ak konpare san yo pa resevwa yon konklizyon - ou vin patolojikman desizif. Emosyon yo se sa ki aktyèlman pèmèt ou deside ant opsyon diferan.

EBook la ale nan detay pi plis ak pote tout konklizyon yo tounen ansanm. Download li lè ou jwenn opòtinite a epi asire w ke ou swiv blog la Jellyvision, Konvèsasyonalis la.

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