Jounal Web 2.0 Summit prevwa Rechèch Maketing ak Maketing mobil yo te pral gwo nan 2009. Mwen te pran kafe ak zanmi, Adan ti, nan Samdi ak li Mobile Maketing konpayi isit la nan Indy te gen siyifikatif kwasans - espesyalman nan dènye sezon an. Pifò nan kwasans li te akòz gaya la API and flexibility he's built around his mobile marketing applications.
Popilarite tou de nan mwayen sa yo se akòz pri relativman ba yo, gwo enpak, enpak mezirab, ak kapasite nan mache entegre ak otomatize kanpay.
Maketing mobil gen ladan:
- Tèks mesaj ak Jwenn Avètisman yo – because of their permission-based opt-in capabilities, I believe SMS-based mobile marketing is going to achieve the strongest growth. People are now utilizing their Mobile devices as a ‘filter' for the onslaught of messaging they are receiving through other mediums.
- Aplikasyon pou mobil – with the iPhone, Blackberry Storm, and Google Android phones going mainstream, it's a great opportunity to build applications or widgets that allow mobile users to interact with your company or your software via phone. It need not be a robust portable, application… keep in mind that an interface that runs well on a mobile browser can get you what you need!
- Maketing Bluetooth - Bluetooth maketing se pèsistan, maketing pwoksimite ki baze sou. An prensip, if a user has Bluetooth enabled and they walk within your location, an alert can be sent to the phone. It does require a handshake and opt-in, but since the consumer didn't request the connection I'm not a fan.
I'm not including mesaj vwa in the ‘mobile marketing' family, but it's worth taking a look at some incredible technologies such as Vontoo. On the high-tech cusp are also services utilizing voice recognition like konferans apèl sèvis Hey Otto!
Mèsi a Katie pou afiche a Prezantasyon mobil Trendspotting e fòse m ekri pòs sa a!