Gade kijan mwen te fè sa? mwen te pran maketing ak konbine li ak Fraz. Cute, huh? I'm not sure that anyone has made up a word for the marketing strategy to make up words… so I just did.
The jury is still out whether or not I personally want to use this strategy (outside of this post). It seems that folks everywhere are thinking up new words to describe their theory or product. It's not new. Back in the 50's… everything was yon bagay-o-matic, bay yon sans de automatisation. Koulye a, li sanble ke tout moun se klakan silab ansanm, oswa mo nan fraz maketing nouvo.
I'm not going to show any as some of them are quite clever. And I believe that's the key… they have to be clever (don't rate marketiphrasing). Lè mwen poze kesyon an kèk lidè medya sosyal, yo reponn ke yo te koupab ... yo souvan te eseye fè moute nouvo fraz maketing ede nan estrateji yo.
Jeff Widman te di ke li te koupab de fè yo moute. Epi Jason Keath, CEO nan Sosyal fre, te pote moute kèk pwen gwo sipòte estrateji an. Jason bay 3 benefis pou kreye yon inik ak cleaver marketiphrase. He didn't know that I made up that term when I talked about it… and the explanations next to each of these are mine:
- Leadership te panse – it does provide the impression that you are giving a topic deep thought and going down a road that's never been traveled.
- Notoryete – if the idea spreads, it's a term that's synonymous with your name, company, product or service.
- Search Engine Optimization – if you're inventing the word, you'll be tied to that word online. Again, if it spreads, people will be finding you over any competitor.
Ajou: Brian Carter te vini ak kèk marketiphrases pi bon pou yon marketiphrase ... neomarketinglogisms... oswa tout tan sarcastic la neogurulogisms.
Ki sa ki pi renmen ou ak pi piti pi renmen marketifras?