Komèsyal ak Maketing Koulye a, Kont pou 48% nan bidjè a Corporate IT

maketing bidjè teknoloji pèmèt

We've been hearing this for a while, but it's still imperative that companies recognize the fact that marketing budgets are shifting. Companies continue to invest in marketing technology to assist their acquisition, retention, and upsell strategies without adding human resources. While IT investments are primarily a security and risk investment – in other words, a “have to” – marketing investments continue to demand a return on investment and full evaluation.

Although CIOs still lead the way in terms of IT investments, marketers are catching up quickly. Business-led IT spending accounts for 40% of CIOs' budgets, according to recent data by advisory company CEB. In addition to this expenditure, marketing dedicates 25% of its budget to technology and sales allocates 23%. Nouvèl Maketing dirèk

Joe Staples, CMO nan AtTask, yon founisè lojisyèl jesyon travay pou konpayi maketing nan tout gwosè, pataje Sur l 'sou sa ki nouvo vag teknoloji vle di pou pwofesyonèl maketing:

  • Teknoloji se pa toujou yon Miracles: ekzekitif maketing ka souzèstime depans teknoloji ak risk pandan y ap surèstimasyon benefis yo sèten nouvo pwodwi yo.
  • Pou anpil ane antrepriz IT tonbe nan pèlen an nan mezire siksè an tèm de sou-tan, sou-bidjè livrezon nan nouvo kapasite, inyore si wi ou non kapasite yo kreye valè. Egzekitif Maketing yo dwe Gèrye nan menm pèlen an: si teknoloji a pa efektivman adopte, anplwaye yo ka fail eksplwate pwogrè pwodiktivite ke nouvo solisyon ou te pwomèt la. Ou dwe evite anba-envesti nan D 'ak toujou pran an kont twou vid ki genyen konpetans anplwaye yo.
  • Bati solisyon pou ede anplwaye pataje ak amelyore teknoloji - Konpare ak IT antrepriz, anplwaye maketing yo gen plis chans pou jwenn pi bon solisyon pou kolabore ak travay pwodiktif, men tipikman yo pa pataje dekouvèt teknoloji sa yo ekip yo Simonte sa a, ekzekitif maketing ta dwe montre teknoloji idantifye pa anplwaye yo.

maketing-teknoloji-bidjè

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