Chè mache Tech: One Stop Maketing Karakteristik sou Benefis yo

7 Takeaways kle ki soti nan kontni nou an Kreyasyon taktik Webinar

Koup semèn ki sot pase yo, mwen te tou dousman ajoute zouti maketing nan nouvo sit la. Youn nan bagay sa yo akablan ke mwen te remake se ke konpayi teknoloji renmen karakteristik mache ak totalman neglijans nan benefis mache.

Ka nan pwen se yon konparezon nanHootsuite kont CoTweet ™:
cotweet

Maketing CoTweet a sou paj lakay yo pouse la benefis nan lè l sèvi avèk platfòm la:

  • CoTweet se yon platfòm ki ede konpayi yo rive jwenn ak angaje kliyan lè l sèvi avèk Twitter.
  • Siveye mak ou - Koute pou konvèsasyon sou pwodwi ou, mak, konpayi ak konpetitè. CoTweet se Twitter ou "Sistèm Avètisman Bonè"
  • Angaje moun nan tout konpayi ou - Pataje travay la pou yo te nan devwa. Tape bon konprann kolektif moun atravè zòn fonksyonèl tankou maketing, PR ak sèvis kliyan. Bay travay ak swiv swivi.
  • Konsantre sou konvèsasyon yo ki gen pwoblèm - Konnen ki lè ou bezwen so pous Swiv echanj ou nan jesyon ka senp. Orè dènye fè anons konpayi.
  • Kenbe moun ou mak - Otomatikman gen ladan siyati nan dènye enfòmasyon ou yo idantifye ki moun ki ap pale epi kenbe konvèsasyon pèsonèl.

HootSuite

Maketing paj lakay Hootsuite a se tout sou karakteristik nan platfòm yo:

  • Rezo sosyal nouvo! - Jere miltip Twitter, Facebook, LinkedIn oswa Ping.fm kont nan yon sèl fasil yo sèvi ak koòdone.
  • iPhone App nouvo! - Orè twi, ajoute lis, epi swiv stats ak app iPhone HootSuite
  • Track Estatistik - Enpresyone zanmi ou, bòs nan travay ou, oswa jis tèt ou ak estatistik lyen nou yo ak vizyalizasyon.
  • Twitter Lis nouvo! - Enpòte Lis ki egziste deja ou a oswa kreye nouvo ak jere yo soti nan andedan HootSuite
  • Ekip Workflow - HootSuite fè li fasil pou jere plizyè itilizatè sou plizyè kont Twitter.
  • Mak Siveyans - Chache konnen sa moun ap di sou mak ou kounye a.
  • View pèsonalize - izeganize kouran Twitter ou nan onglè ak kolòn. Pèrsonalize Layout la jis fason ou vle li.
  • Orè Tweets - Bay nourisan kontni disip ou a nenpòt ki lè nan jounen an lè l sèvi avèk HootSuite tweet orè a.
  • Afiche Kolòn - Gen tan pwan kòd ki soti nan HootSuite pou fasilman entegre kolòn rechèch nan sit entènèt ou!

Yon sèl fwa fè saHootsuite mansyone yon benefis ... epi li nan "enpresyone bòs nan travay ou". Vrèman? Se poutèt sa mwen pral sèvi ak platfòm ou a? mwen panseHootsuite gen yon pwodwi etonan, men yo bezwen edike kandida sou rezon ki fè yo se "Pwofesyonèl" chwa a lè li rive yon platfòm Twitter antrepriz. Sou chak nan karakteristik yo, poze kesyon an "Poukisa?" ... poukisa swiv estatistik? Poukisa gade monitè mak mwen an? Poukisa pwograme tweets? Ki benefis konpayi an genyen?

Pa fè m mal, pral gen achtè espesifik ki ap chèche pou karakteristik ki ka ba ou kwen an sou konpetisyon an - men sa yo ta dwe byen idantifye sou yon paj Karakteristik ki fasil jwenn ak li. Mwen kwè tablo konparezon travay pi byen.

Paj lakay ou ak kontni maketing yo ta dwe konsantre sou benefis ki genyen nan lè l sèvi avèk platfòm ou. Kenbe karakteristik nan yon paj karakteristik!

10 Kòmantè

  1. 1

    Douglas, well said. This concept is fundamental, but all too often ignored.

    I work daily marketing consumer goods to big-box retailers, largely in categories with non-impulse buying, and very little distinction between competition and products.

    Take for example marketing a step stool. Most companies would leverage their features; aluminum frame, large platform step, and one-hand lock. While they should be marketing it’s benefits; lightweight, secure & stable, and easy to use.

    It’s a simple concept, but hugely effective for all types of marketing, and/or markets.

  2. 2

    It seems that product marketers fall so in love with their “cool new technology” that they completely forget that the end user doesn’t care.

    There is a vanity in many tech businesses. They need to constantly shout “Look what I can do”, instead of ask, “how can I help you?”

    This is a great post. Thanks for sharing these examples.

  3. 3

    Gregory, you couldn’t have said it better. And I’ve been guilty of the very same sins! I recently launched Marketing Tech Vendors and the first question from friend Jim Brown was, “What do I use it for?” Doh! I still haven’t got the verbiage correct but he was right!

  4. 4

    Sounds like a key differentiator for your business may also be you, Mark! Many companies don’t put their talent on top – but that’s something that Enterprise businesses pay a lot of attention to!

  5. 5

    Douglas, you’re the boss, seriously. I read this from time to time, it’s not exactly my main job, but I always find some inspiring post, like this one. Thanks and good job!

  6. 6

    DaveO here – the freshly minted Community Wrangler at HootSuite – chiming in to say that you make a great point. Indeed ’tis easy for tool-building companies to fall in love with the engineering and overlook the real world scenarios for use – this is especially true in the early days of start-ups when all energy is pointed at iterating which is deconstructed around feature and tasks.

    I joined HS after using the tool for other social media campaigns so know the benefits well. As i get settled here, you’ll see a variety of educational materials and best practices to highlight the benefits, and also demonstrate the features used to obtain those benefits.

    Keep watching to see how we keep evolving and thanks for spreading our story. Feel free to ping me @daveohoots with any other ideas or opinions.

    PS For more about me (shameless i know ;-)), please visit:
    http://blog.hootsuite.com/dave-olson-hootsuite-community-director/

  7. 7

    Congratulations DaveO on the new digs! You’re working for a company with an amazing product. I especially love your iPhone app, I believe it to be the best on the market. Hopefully you can get this post over to your web marketing team, I believe it will help you improve your penetration of the enterprise market.

    Thanks for coming out and responding – it says a lot about HootSuite! 😀

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