Workflow nan pwodiksyon infografik

Workflow pwodiksyon enfografik

Jere pwodiksyon enfografik pou kliyan mwen nan DK New Media ak pou la Martech Zone, I've learned a thing or two about producing infographics. It takes time to improve your workflow and design over time. Infographic production can take weeks or months to produce if you don't have a proper plan in place, or a proper workflow. Here are a couple tips to (hopefully) cut down time and get you on track.

1. brase lide yon "pataje merite" konsèp.

Workflow pwodiksyon enfografikWhether you're producing an infographic for a client or for your own business, you need to come up with an overall theme that will work for the business at hand. Being “share worthy” involves a couple of things:

  • Èske li enpòtan? 
  • Èske li cho? Sizzle.
  • Èske li antoure yon sijè ki se "rechèch merite"?

Yon fwa ou gen yon konsèp, kreye yon posiblite tit koup. Asire w ke yo fè apèl kont mache sib ou yo epi yo ke yo gen ladan mo kle nan tit la. 3 - 5 mo konbinezon mo travay pi byen an. Egzanp: infografi dènye nou an gen ladan konbinezon mo kle a "mobil maketing kontni, ”Men ki gen tit yon fason ki apwopriye yo atire clickthroughs.

Konsèp tip: Please, please, please don't over think this. This should take no longer than a week to figure out and pin down with your client (or internally).

2. Rechèch, rechèch, rechèch.

It is more important to have more data to pull from than not enough. Come up with a bullet point list of the types of stats you're looking for. There are cost effective resources that will go out and get the data for you. But you also have the Internet at your fingertips. Carve out some time to go out and research the topics you've decided on.

Konsèy rechèch: Mwen rekòmande pou kopye ak kole tout lyen ou jwenn itil nan yon dokiman, lè sa a retounen epi revize chak lyen ki soti nan la. Kopye epi kole enfòmasyon ki soti nan lyen sa yo ke ou jwenn ki enpòtan nan doc la, lè sa a mete lyen an dirèkteman anba done ki soti nan sous sa a pou ou konnen ki kote li te rale soti nan (sa a pral enpòtan pita).

3. Tan istwa!

Isit la yo se etap mwen yo kreye yon istwa limenm:

yon. Yon fwa ou fini faz rechèch la, tounen epi li nan tout dokiman an. Kisa ki nesesè? Ki sa ki se "meh"? Mete sèlman sa ou panse ki vrèman konvenkan, sof si stats sipò yo enperatif pou demontre enpòtans yon sèten stat. Asire w ke ou edite kontni an pou ke li nan "vwa ou," men asire w ke li toujou reflete sa stat la ap di ke pa gen okenn konfizyon.

Pwent kontni: Check the length of the doc. If it's over 5 pages (roughly – depending on how chart or text heavy it is), go back and cut more.

b. Lè doktè a koupe, gade lòd done yo. Gade si li rakonte yon istwa oswa se limenm. Gwoup done ansanm nan seksyon ki fè sans. Mete done ki pi konvenkan nan direksyon pou anba a.

c. Avèk yon konsèp, gen yon mesaj jeneral oswa rele-a-aksyon. Ki enfòmasyon ki pi enpòtan ou vle odyans ou a pran nan li? Nan pati anba a nan dokiman an kontni, gen ladan yon paragraf kout oswa fraz ki reflete sa a. Nan ou gen yon lidè panse nan biznis ou, reflechi sou ki gen ladan headshot yo ak tit akote li nan pèsonalize li.

4. Pati a plezi: konsepsyon.

Yon designer ta dwe gen yon dokiman kontni finalize nan men, ak tit, koule kontni, ak resous yo. Sa ap ekonomize tan nan faz konsepsyon an. Yon lòt bagay pase sou se egzanp enfografik ou te wè ak renmen pou yo ka jwenn yon lide pou koulè ak polis.

Sonje byen ke nòt mwen te di sou mete lyen resous ou dirèkteman anba a kontni an ou rale soti nan yo? Fè designer a mete supèrskri akote fen done yo (1, 2, 3) ki pral referans lyen kontni yo nan pati anba enfografik la. Tcheke nou an lavant pèmèt enfografik nou te fè ak TinderBox yo wè yon egzanp.

Don't have a designer in-house or on a budget? Here are a couple tips for ti biznis pwodiksyon infografik.

Konsèy konsepsyon: Provide timely, clear feedback on the design. A good designer will provide you with a snippet of the design before filling out the whole infographic so that you can see if they're going in the right direction. Don't be afraid to say “I like what this designer did here with this infographic” or “change the colors.”

Overall timeline: My best record was 3 weeks, but generally, I see it taking about 4 – 6 weeks to produce a solid infographic. Especially if you're working with a client.

Pran plezi ak li. Prepare w, men pran plezi w pandan woulib la.

Ki sa ou panse?

Sit sa a sèvi ak Akismet diminye Spam. Aprann kijan kòmantè ou a trete.