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Trust and authority… they’re the only two words that are central to a content marketing strategy, in my opinion. As businesses and consumers look online to research your products and services, they have probably already made a decision to purchase. The question is whether or not they’re going to purchase from you. Content marketing is the opportunity for you to establish that trust and authority online.

Wrapping both resources and a process around your content marketing strategy will help you build a successful program that measures and drives results. This infographic from Demand Metric provides a framework for doing just that.

To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following

A Guide to Marketing Genius: Content Marketing enfografik:

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Douglas Karr

Douglas Karr se CMO nan OpenINSIGHTS ak fondatè a nan Martech Zone. Douglas te ede plizyè douzèn demaraj MarTech ki gen siksè, li te ede nan dilijans plis pase $5 milya nan akizisyon ak envestisman Martech, epi li kontinye ede konpayi yo nan mete ann aplikasyon ak otomatize estrateji lavant ak maketing yo. Douglas se yon transfòmasyon dijital entènasyonalman rekonèt ak ekspè MarTech ak oratè. Douglas se tou yon otè pibliye nan yon gid Dummie a ak yon liv lidèchip biznis.

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Martech Zone se kapab ba ou kontni sa a gratis paske nou monetize sit nou an atravè revni anons, lyen afilye, ak parennaj. Nou ta apresye si ou ta retire bloke anons ou a pandan w ap gade sit nou an.