GoDaddy: kite sen yo dèyè ak choute manman bourik

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I hated GoDaddy. I truly did. I couldn't believe a brand could spend millions of dollars flache klivaj e kontinye bati anpil biznis. Se te yon kalòt nan figi a sot ki te travay di kenbe mak yo ki enpòtan, transparan, pwofesyonèl ak itil nan odyans yo. Se te yon fason ki fasil ... epi li te sanble yo travay. Mwen konseye tout kliyan mwen yo itilize lòt sèvis epi rete lwen.

Apre yon tan, menm si, pi plis ak plis nan kliyan nou yo te lè l sèvi avèk GoDaddy. Epi se pa sèlman yo te itilize sèvis la, yo te di m ' ki jan gwo sèvis kliyan an soti nan konpayi an aktyèlman te. Se konsa, sou yon bò te yon konpayi ki te pran swen sou kliyan li yo ak sèvis yo li te bay ... ak sou lòt la te yon mak ak kanpay piblisite ki te jivenil ak vid-te dirije.

Men, mare a ap vire. Zanmi Christopher Carfi (who has joined GoDaddy's team) put me in touch with their Senior Director of Public Relations, Susie Penner and I subsequently had an incredible conversation with Chief Communications Officer, Karen Tillman. That's right… a Susie ak yon Karen leading the new communications! Karen isn't the only female in senior leadership. Blake Irving, GoDaddy's new CEO appointed in late 2012 has been making many changes at the company that are advancing the brand… and now GoDaddy ap prepare pou entrodiksyon yo.

GoDaddy's advertising is changing as well! They released this SuperBowl advertisement which provides a totally different brand and message to the public, GoDaddy is helping people turn their dreams into business:

Avèk sèvis enkwayab - soti nan Domèn, hosting, Kontwole WordPress Hosting, Sètifika SSL, Microsoft Office 365 hosting, Sou entènèt kontabl, Yon Sit wèb Builder, Èkomèrs ak Pwogram rechèch lokal yo… GoDaddy absolutely has the most affordable tools available to small businesses. Matched with their great service and I'm confident they're moving in the right direction.

Pandan ke la boobvertising is behind them, that doesn't mean GoDaddy has gone soft! Check out Manifès la GoDaddy nan manman bourik choute:

Congratulations, GoDaddy! I think you're already kicking ass.

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