Mwen Dwa Dèyè Ou ...

Ki jan ou ta modifye kontni ou si moun nan Navigasyon sit entènèt ou yo te nan yon peyi diferan? Yon eta diferan? Yon lòt vil? Nan tout lari a? Nan magazen ou an? Èske ou ta pale ak yo yon fason diferan? Ou ta dwe!

Geotargeting has been around for quite a while now in the direct marketing industry. I worked with a database marketing company to work on a proprietary index that utilized drive time and distance to rank prospects and it was incredibly successful. Businesses don't realize how important proximity is to their daily business.

I work with clients who have neighborhood stores but get all excited that they may get voted first in a contest that covers the entire metropolitan area. Pretty cool – they'll get exposure to a quarter of a million folks that will probably never come into their store. If they worked as hard to raise awareness of their store in a mile in each direction, it would provide a much better return on investment.

Vèsyon an dènye nan Firefox aktyèlman bay pou geolocation l 'pa navigatè a. I tested it and frankly wasn't impressed – terrible accuracy. I wonder why they simply didn't tap into Done GeoIP. Mozilla showed that I was in Chicago when I'm actually South of Indianapolis:
firefox-geolocation.png

Accuracy aside, this is still a step in the right direction. The iPhone's geoaccuracy has revolutionized mobile applications. Google Latitude ap montre kèk potansyèl enkwayab tou.

Sa a pral revolusyone entènèt la yon fwa chak navigatè avèk presizyon bay kote ou ye, menm si! Sa vle di ke mwen ka dinamik modifye enfòmasyon ki sou sit entènèt mwen an depann sou kote ou ye. Anpil moun itilize GeoIP pou fè sa deja, men aksè gratis ak egzat an tan reyèl ka chanje jaden an ap jwe.

If I'm a marketing agency, I can talk about local customers in ou backyard. If you're in my backyard, I can dynamically change the content to talk about vil nou an. If you're in another country, I can provide regional office information. If you're down the street from me, I can pop up a special instantly to provide you with an incentive to stop over.

Li ale san yo pa di ke pwochen evolisyon nan Sistèm Jesyon avantou dwe gen djanm kapasite kontni dinamik yo ki pèmèt pèrsonalizasyon nan kontni an pa vizitè nouvo, retounen vizitè, mo kle, achte istwa, kote, elatriye, elatriye mache dwe kontinye pale kòm byen klè ke posib dirèkteman nan odyans lan, ak teknoloji sa yo ap avanse pou pi devan.

Ki sa ou panse?

Sit sa a sèvi ak Akismet diminye Spam. Aprann kijan kòmantè ou a trete.