Mail dirèk ki travay!

dirèk

Mwen te vle di yo ekri sou sa a depi anvan Nouvèl Ane sa a, men mwen te oblije jwenn 'ol eskanè a rale ansanm imaj sa yo nan kèk lapòs dirèk mwen te resevwa dènyèman. Liy anba la se sa kèk lapòs dirèk toujou travay. Men 3 egzanp:

  • Jack Hayhow voye liv li ban mwen, Sajès la nan kochon an vole. Mwen panse ke sa a se premye aktyèl mwen 'kado' kòm yon Blogger! Mwen te gen yon liv koup sou tabdenwi mwen kounye a fini - men mwen kap pou pi devan pou fouye nan yon sèl sa a. Li te reyèlman pwòp yo ka resevwa yon nòt ekri nan men soti nan Jack ansanm ak liv la. Ke Jack te pran tan nan ekri m ', li voye liv la vle di yon anpil deja!
  • CVS Famasi voye m yon kat pou jou ferye yo remèsye m 'pou patwonaj mwen an. Li te menm pèsonèlman siyen pa chak nan anplwaye yo! CVS mwen se kokenn. Li reyèlman raple m 'anpil nan magazen an kwen nou itilize ale nan ap grandi nan boonies yo soti nan Newtown Connecticut (magazen Sa te rele Crossroads ... yo te konn kite timoun yo ranmase byè ak mache li lakay paran nou yo ak yon apèl nan telefòn ... monchè mwen granmoun!). Si CVS te gen fwi, mwen pwobableman pa ta ale makèt nan tout makèt! CVS pwouve ke ou ka yon gwo chenn epi ou toujou trete moun tankou frè parèy ou.
  • Wikimedia voye m yon kat avèk yon nòt ki remèsye mwen pou don mwen an Wikipedya ane pase. Mwen souvan pran lajan Paypal mwen epi remèt yo bay devlopè Plugin ak sit entènèt ki mande pou don - si lojisyèl yo oswa sèvis yo itil. Mwen sèvi ak Wikipedia anpil sou blog sa a pou w ap kontan konnen ke yon pati nan montan piblisite nan sit la woule tounen nan lòt sit yo. (Se rès la ki nesesè pou peye pou edikasyon kolèj pitit gason m 'lan!).

Kat
Li enteresan nan jou sa a ak laj ke jan toujou rekonèt sa manyen 'imen an' vle di. Jack te ka voye m 'liv li nan Amazon, ak CVS ak Wikimedia te kapab menm jan fasil voye m' yon imèl remèsye m '. Mwen se yon gwo defansè nan imèl ... Mwen renmen lefèt ke li ka pèsonalize ak otomatik. Sa a te pran yon ti kras plis efò ak definitivman koute yon ti kras plis. Sa di m 'ke jan sa yo te panse mwen te enpòtan ase nan biznis yo ke li te vo envesti nan mwen. Sa a se yon mesaj fò, se pa li?

Sa a ki kalite lapòs dirèk ki travay. Lòt dè milye de moso nan lapòs dirèk mwen jwenn isit la yo pa vo mansyone. Mwen te di kliyan yo anvan ke kantite tan ou dwe jwenn atansyon yon moun avèk lapòs dirèk se tan li pran pou yo mache soti nan bwat lèt yo nan bwat fatra yo. Mwen pa chanje lide sou sa ditou. Voye yon pake ekri alamen oswa kat di ou mèsi definitivman vin atansyon mwen!

8 Kòmantè

  1. 1

    Definately. We want the human touch – isn’t that also one of the reasons why blogs have become so big?

    -

    Our grand parents used to communicate by handwritten love letters. Today it is a quick SMS. Not quite the same, eh?

  2. 2

    >The Wisdom of the Flying Pig. I think this is my actual first ?gift? as a blogger!

    Careful Douglas – didn’t you know accepting gifts could lead to your ethics being questioned 🙂 LOL

    >I often take my Paypal funds and give them back to plugin developers and websites that ask for donations – if their software or service is useful.

    I’ve started doing this as well near the end of last year. It’s a good feeling to be able to contribute back to those giving of their time to make stuff we use every day.

  3. 3
  4. 4

    Steven:

    Here’s a notice to all advertisers, I’m cheap, easy and honest. You can buy me, but I’m going to let everybody know that I’ve been bought. 🙂

    I agree with you on the Paypal. I hope that it’s a trend that continues. Open source has been good for all of us!

    Doug

  5. 5

    Kevin,

    As a database marketer, it’s tough to quantify this type of expense, isn’t it? Because you can’t measure something doesn’t mean it’s a good idea, though. Companies that ‘do the right thing’ are starting to really progress. I truly believe some day we’ll have a ‘societal benefit’ index for companies some day so that people will work with companies that do more good for the country rather than bad.

    At least I hope so!
    Doug

  6. 6

    Without a doubt, doing the right thing is good. And I would be the first person to get behind companies that do nice things. Spending time doing these activities drives a better ROI than spending money on a television commercial.

    Many years ago, I sat in a room with folks from Hallmark. They wanted to create an automated thank you program for my company, tied in to a CRM system. To me, that was opposite of what you are advocating. There’s such a fine line between doing good, doing something that looks good, and trying to drive profit. To your point, if you do good, the sales and profits will follow.

    Bon pòs!

  7. 7

    Bonjou Doug,

    I think your comment regarding the “human touch” is extremely valid.

    We’ve noticed that mailing hard copy marketing and media kits to promote
    our company has paid off exponentially. Email is okay, but it’s becoming
    less and less reliable. Too much spam and junk. It’s becoming annoying.
    Direct mail; however, continues to close sales, and as you mentioned “the human
    touch” does appear to help get noticed.

    We’ve found that combining online web presence with an integrated direct mail campaign
    works best for the catalog companies we represent. There is great value
    in multi-channelled marketing. No longer can one company rely soley on one marketing vehicle.

    I’ve really enjoyed your article … you have a new avid reader in me!

    Leslie
    call it and real “postal mail” continues to prove

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