Ki moun ki defini teknoloji nan konpayi ou a?

rechèch1

Definisyon teknoloji a se:

aplikasyon pratik nan syans nan komès oswa endistri

Yon ti tan de sa, mwen te mande, "Si depatman IT ou te touye inovasyon". Se te yon kesyon ki mande byen yon repons! Anpil depatman IT gen kapasite pou toufe oswa pèmèt inovasyon ... èske IT depatman ka toufe oswa pèmèt pwodiktivite ak lavant?

Jodi a, mwen te gen plezi nan reyinyon ak Chris soti nan Compendium. Se te yon konvèsasyon lespri epi nou te fini ale sou 45 minit pase kote nou te vle.

Youn nan moso yo enteresan nan konvèsasyon an te diskite sou ki moun ki posede desizyon an yo achte yon platfòm oswa sèvis SEO. Nou tou de soupi lè desizyon sa a tonbe nan men yon reprezantan IT. Mwen nan okenn fason ap eseye meprize IT pwofesyonèl - Mwen konte sou ekspètiz yo sou yon baz chak jou. Blog pou SEO se yon estrateji pou trape plon ... a responsablite maketing.

Sepandan, li nan curieux ki se yon depatman IT souvan mete an chaj nan yon platfòm oswa pwosesis ki detèmine rezilta biznis. Twòp fwa, mwen wè rezilta biznis (inovasyon, retou sou envestisman, fasilite pou itilize, elatriye) pran yon chèz nan desizyon acha a.

Nan chwazi nou kòm platfòm antrepriz blog yo, li souvan depatman IT ki kwè ke yo ka aplike yon gratis solisyon pou blog. Yon blog se yon blog, pa vre?

  • Nvèrmend ke kontni an pa optimize
  • Nvèrmend ke platfòm la pa an sekirite, ki estab, antretyen-gratis, redondants, elatriye.
  • Nvèrmend ke platfòm la pa évolutive a dè milyon de pajviews ak dè dizèn de milye de itilizatè yo.
  • Nvèrmend ke konpayi an ki te bati li te pase dè santèn de milye de dola nan rechèch ak devlopman asire pi bon pratik ak konfòmite motè rechèch te enkòpore.
  • Nvèrmend ki koòdone nan itilizatè se senp pou nenpòt moun ki sèvi ak, san yo pa nenpòt ki bezwen pou fòmasyon entansif.
  • Nvèrmend ke sistèm lan otomatize konsa pa gen okenn konesans nan balisage ak kategori nesesè.
  • Nvèrmend ke anplwaye nou yo kontwole pwogrè kliyan nou yo asire siksè yo.
  • Nvèrmend ke platfòm la vini ak antrenè kontinyèl pou ede blogè yo devlope kapasite yo epi ogmante retou yo sou envestisman sou tan.

Avèk SEO, li souvan menm agiman an. Mwen te menm te sou bò opoze a agiman an SEO, di ou sa ou pa bezwen yon ekspè SEO. Jeremy raple m 'nan pòs sa a ... doh!

Pwen mwen te ke twòp konpayi yo pa gen okenn optimize motè rechèch epi yo manke soti sou yon anpil nan trafik ki enpòtan. Si yo jis te fè la minimòm, yo te ka omwen mete bèl sit sa a yo te depanse $ 10k sou devan kèk vizitè. Pòs sa a te ekri pou gwo majorite nan konpayi ki pa gen okenn konpetisyon e pa gen okenn optimize ... li te yon lapriyè omwen fè minimòm lan.

Pou konpayi nan endistri konpetitif, menm si, 80% optimisé se pa menm fèmen. 90% pa ase. Pou jwenn yon # 1 plase sou yon tèm trè konpetitif mande pou ekspètiz nan youn nan yon ti ponyen nan konpayi nan mond lan. Si ou nan yon paj menm modere konpetitif rezilta motè rechèch, depatman IT ou pa pral fè ou jwenn # 1. Ou pral gen chans si yo menm fè ou jwenn nan premye paj la nan rezilta yo.

Ou pa ta mete depatman IT ou an chaj nan ekip lavant ou, men ou pral mete yo an chaj nan yon teknoloji ki ta ka anpeche konpayi ou soti nan ap resevwa lavant yo. Si ou pral aplike teknoloji pratikman ... asire w ke ou konplètman mennen ankèt sou opòtinite yo ak avantaj anvan ou panse ou ka fè li pou kont li!

5 Kòmantè

  1. 1

    There's a world of difference between a blogging platfòm and an SEO estrateji.

    A blogging platform is just a combination of software and hardware, and IT departments are pretty good at putting those together. There are also many vendors who do this work, either because they have proprietary software, or because they already own or lease hardware, or because they have lots of expertise in maintaining this particular IT stack. The question of how you divvy up the management of your blogging platform between in-house folks and outsourced folks is the canonical "buy/build/borrow" IT problem.

    An SEO strategy, however, is almost entirely independent of your blogging platform. You can have great or terrible SEO regardless of the platform. But using an SEO company is pa like using a third-party IT company. It's more like hiring copywriters who can translate your ideas into the language of Google.

    Sure, you can use free, open source blogging software. And let's be fair, Doug—WordPress does run on secure, stable, highly redundant infrastructure. Users of WordPress include the Dow Jones, The New York Times, People Magazine, Fox News and CNN—all of which pass your "millions of page views, tens of thousands of users" test. Automattic (the people who make WordPress) have tens of millions in antrepriz finansman, which I think constitutes a pretty extensive research and engineering budget. WordPress is not a toy.

    However, WordPress is just a blogging platform. Actually, it's just mwatye a blogging platform—the open-source WordPress software (though there are countless WordPress hosting services, including WordPress.com.) If you are interested in any degree of reliability or scalability, you need to invest in the relevant hardware and expertise.

    So, the IT department is right that a blog is just a blog and they can use free tools to get the blog part going. But most of the work and most of the potential value is not in the software. Almost the entire point of having a blog is made possible through a comprehensive and continuous SEO strategy. And once you realize that is what you need, it's something you should be willing to pay for.

    The challenge is getting IT departments to realize that good SEO is not a handful of silly tricks, that it's hard, that it is always changing, and that it makes all the difference in the world.

    @robbyslaughter

    • 2

      Bonjou Robby!

      I'm not sure whether or not you're agreeing or disagreeing with me. You and I know that the Dow Jones, The New York Times, People Magazine, Fox News and CNN are not running WordPress 'as is'. They are running it with no additional infrastructure costs, theme development costs, search engine optimization costs, etc.? You don't think they're spending money educating their staff on use of those platforms? Or development to pass content to those platforms? Of course they are! Each of those businesses has invested quite a bit of money to make a 'free' platform work for them.

      A blog is just a blog, but a blogging platform is NOT just a blogging platform. The keyword strength meter, automation of tagging, categorization and content placement in Compendium are huge differentiators. It requires that the user spend less time worrying about 'how' to blog, 'how' to optimize their content, and more time worrying about 'what' to blog. Business bloggers should be concentrating on their message – no their platform.

      I guarantee you that any person can open Compendium and intuitively post and that post will be optimized. This is not the case with WordPress. The majority of people that I've personally taught how to blog effectively with WordPress had no idea how much they were missing with each post.

      Again, the focus of the IT department isn't often the focus of the business. I've always appreciated my IT peers 'reviewing' my software purchases to ensure I'm not putting the company at risk; however, they will never be able to recognize the benefits of the platform or strategy and its impact on the business. That's not what they are educated for, what their experience is in, nor what they should be utilized for.

      Let business people make the business decisions! Let IT be their trusted advisors.

      • 3

        I'm not agreeing or disagreeing with your overall point, I'm just clarifying your comments.

        Nobody said that the big users of WordPress are running the software without additional customization and infrastructure costs. You said "nevermind that the platform isn’t scalable to millions of pageviews and tens of thousands of users", but that's just not true. It's clearly possible to scale WordPress (or Blogger, or Drupal or DotNetNuke or Compendium and so on) to this level, but you have to invest in the hardware, supporting software and technical expertise. The question is not whether it's posib, it's whether you want to do it yourself or if you want someone else to do it for you.

        Wi, a blogging platform is just a blogging platform. It's a combination of software and hardware that produces a blog. Sure, some have different features, and those features might have more value and worth more money. Whether you have an IndyCar, a full-featured BMW or reliable truck, you have an automotive vehicle that can be driven from point to A to point B. Is it true that some of those vehicles are better suited to certain tasks? Absolutely. The question is: what task are you trying to achieve?

        I'm sure that if you put a user side-by-side with Compendium and any open-source blogging platform, the the post on the Compendium blog would drive more traffic—-even if the posts were word-for-word identical. That's a great value for your company! If this use case is representative, it makes for a fantastic selling point for CB.

        But let's examine poukisa that single post would get more traffic. The reason is mostly because Compendium konpayi a has an ongoing strategy operation. You're updating the codebase all the time. You are linking to client posts to help them build reputation. You meet with clients and provide additional training and resources. You maintain highly reliable infrastructure. Much, if not most of the advantage of Compendium over a free tool is the ongoing service and support you provide for your software, your clients, and their content.

        And again, that's a wonderful benefit and many of your customers are very happy. But it's not a fundamental part of your software and hardware "blogging platform." You could achieve the same result by using different software (but it would be more work!) This is in effect what companies like DK New Media do every day. Anyone involved in decision making for corporate blogging needs to understand these nuances.

        The fundamental issue here is where one department's responsibility ends and someone else's begins. There are no easy answers to that question. Even worse, if any part of that line crosses outside the company to a third party vendor, there start to be blurry spaces between entities and it becomes harder to assess risks and benefits. How do you protect your perimeter if outside people have access? Or, from the marketing side: how are you sure that the outsourced platform provider isn't going to screw up and ruin your brand? These risks may be small or large, but they are not zero.

        I'm sure that many decisions regarding technology are made by IT without sufficient respect to business implications. But the problem goes both ways—business people need to understand more about IT and vice versa. Working together instead of against each other will benefit everyone.

        • 4

          Thanks for that clarification, Robby! I'll stand by last comments. I trust my IT resources to be my advisors so I don't do something stupid. However, I won't give them the final decision on platforms and strategies that are in the best interest of moving the business forward. We each have our own strengths and they need to be leveraged appropriately.

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