Pi bon resous yo ranp moute estrateji Corporate Blogging ou

antrepriz blog starter

cdbNan preparasyon pou pale ak la SharpMinds group about Corporate Blogging, I've pulled together quite a few resources from many sites. I would be remiss if I didn't publicly thank them. As well, I'm providing a handout to folks with resources and links back to these folks' websites.

Pou di ou verite a, nan tan lontan an mwen te kont blog antrepriz kòm yon estrateji. An reyalite, mwen te ekri tèm nan bouche because that's usually what happens when you try to be strategic or measured in a blog. It backfires on you. I've seen too many great examples of good corporate blogging to be against it anymore. Companies would really be making a mistake if they didn't leverage this technology into their overall communication plan.

Poukisa gen yon Corporate Blogging Prezans?

Of recent I'm beginning to notice many companies that appreciate what blogging provides their companies and their customers, specifically:

  1. Ofri konpayi an ak anplwaye yo ekspoze kòm lidè panse nan endistri yo.
  2. Amelyore vizibilite nan konpayi an. An reyalite, dapre kèk estatistik, 87% nan kèk vizit nan sit entènèt konpayi fè l 'la nan blogs.
  3. Ofri anplwaye ou, kliyan, ak kandida ak yon figi imen nan konpayi ou.
  4. It leverages the blogosphere and search engine technologies to improve your company's findability sou entènèt la.

Ki jan ou fè egzekite:

Pou egzekite avèk siksè, gen kèk konsèy gwo soti sou nèt la. Men kèk egzanp:

  1. Reflechi sou mete ansanm yon komite blog ki sipèvize blog yo, kontni an, pouse patisipasyon, ak apwouve blogs pou konpayi an.
  2. Ankouraje blogè ou yo li blogs epi pou yo jwenn konsèy yo nan blogs. Maketing ak Press Release resous yo konsidere kòm enpèrsonèl ak gade desann sou pa blogueurs - anjeneral paske nan vire a, ensenserite ak pre-apwouve kontni.
  3. Define a focused topic for your blog, it's purpose, and your ultimate vision. Communicate these on your blog effectively and figure out how to measure your success.
  4. Humanize your posts and tell the story. Storytelling is the most effective way of educating people on your post's message. Great storytellers always triumph.
  5. Participate and join your readers. Allow them influence and feedback on your topics and treat them with great respect. Participate in other blogs and link to them. It's a ‘sphere of influence' that you must connect to.
  6. Bati konfyans, otorite ak mak pèsonèl ou. Reponn byen vit epi efektivman. Kòm ou bati konfyans, se konsa yo pral konpayi ou.
  7. Build momentum. Blogs aren't about the post, they are about the series of posts. The strongest blogs build reputation and credit by pushing important content regularly.

Here's my vision for the 3 axis a great blogging strategy encompasses, the Blog Triyang:

Triyang lan Blogging

Yon Trackback kòmante sou post la ki konsepsyon te manke nan estrateji an jeneral. Lè nou pale sou Estrateji Blogging Corporate, Mwen kwè ke konsepsyon trè enpòtan - men Predetermined pa Maketing. Mwen ta espere ke yon sosyete deja gen yon konsepsyon sit entènèt gwo ak prezans anvan plonje nan blog. Si ou pa, yo pi byen ajoute li nan lis la!

Ki risk ki genyen?

In a not-to-recent book club meeting, we asked one of our attendees, an attorney, what the legalities were with regard to employees blogging. He said it was basically the same risk as that employee speaking anywhere else. In fact, most employee handbooks cover the expectations of those employees' actions. If you don't have an employee handbook that covers expected behavior of your employees, perhaps you should! (Regardless of blogging).

Here's a fantastic reference on the DO's and DON'Ts of blogging from a legal standpoint.

Kèk atik adisyonèl pou diskite:

  1. How will you deal with criticism, negative confrontations, and commenting? It's advisable to set expectations up front on how comments will be moderated and accepted on your blog. I would encourage a comment policy for any corporate blog.
  2. How will you ensure brand control? You don't need your bloggers messing with slogans, logos, or the voice of your brand. Make it hands off.
  3. How will you deal with your bloggers who aren't productive? Have your bloggers accept a policy before hand where participation is not only mandatory, but that falling behind will cost them exposure. Give 'em the boot! Maintaining a consistent output of topics is key to any blogging strategy.
  4. How will you deal with exposure of intellectual property that is key to the company's business?

Liv pou li sou sijè a:

Corporate Blogging Konsèy ak Resous

All of the information that I put together in this post was inspired through one of the many links above or in this list below. There were too many posts referenced to detail out here. I gathered as much information I could and attempted to put it together in a single post that would provide a great overview of several experts' viewpoints on corporate blogging strategies. I hope the owners of these blogs appreciate it – they deserve all the credit for this post!

Mwen ta ankouraje nenpòt moun ki vizite pase tan nan chak youn nan sa yo blogs. Yo se resous enkwayab!

Egzanp Corporate Blogging

This post wouldn't be complete without providing some Corporate Blogging lyen. Gen kèk ki ofisyèl corporate blogs but I think it's important to look at ofisyèl blogs antrepriz kòm byen. Li bay kèk prèv ke si ou deside pa blog sou konpayi ou oswa mak, yon lòt moun ta ka!

Corporate Blogging Search Optimization

Biznis ak konsomatè yo ap fè rechèch sou pwochen achte sou entènèt yo nan konsomasyon nan kontni ak antrepriz blogs bay ki kontni. Sa te di, gen etap ou dwe pran nan tou de optimize platfòm ou (tipikman WordPress) osi byen ke kontni ou. Lè ou woule tapi wouj la sou Google, yo endèks kontni ou ak pwolonje rive nan kontni ou anpil. Bryant Tutterow te ekri yon seri sou optimize blog ou a - asire w ke ou li nan li epi rele DK New Media si ou bezwen asistans.

Tanpri, ezite fè kòmantè epi ajoute pwòp lyen pi renmen Blog Corporate ou!

11 Kòmantè

  1. 1
  2. 3

    Reflechi sou mete ansanm yon komite blog ki [...] apwouve blogs pou konpayi an.

    Se konsa, fondamantalman yon blog rèstriktirasyon ta dwe yon koleksyon chak jou / chak semèn nan maketing pale? Kòm ou menm ou di:

    Resous Maketing ak Press Release yo [...] gade anba sou [...] paske nan [...] pre-apwouve kontni.

    Mwen panse ke sof si ou prepare yo dwe louvri epi yo pa jis tou senpleman efase kòmantè negatif, yon konpayi ta ka kòm byen bwa nan ansyen estrateji entènèt ou an. Menm jan yon estrateji pou amelyore plase rechèch yo pral dekouvri kòm tou senpleman sa yo.

  3. 4

    Sou dezyèm lekti dènye kòmantè mwen te sanble byen negatif. Sa pa t entansyon an. Gwo pòs ou te ekri, Douglas.

    Mwen te jis montre ke yon konpayi ta dwe wè yon blog kòm plis pase jis yon lòt enstriman maketing. Li se yon chanèl dirèk nan kliyan an, men sèlman si yo itilize yon) ouvètman epi b) kòm yon zouti kominikasyon de-fason.

    • 5

      Mwen pa t 'pran li negatif, Martin. Mwen dakò avèk ou ... Mwen pa panse ke yon Komite Blog ta dwe apwouve chak moso nan kontni - men mwen panse ke yon komite ta dwe pran tan asire blog yo ap rete sou kontni, bay konsèy ak fidbak, ak kenbe momantòm.

      Mwen dakò - si komite blog la ap revize, koreksyon, ak revize kontni - blog la ap pèdi kredibilite li yo ak lektè lannwit lan. Mwen pral asire w ke ou klarifye ke nan konferans mwen an.

      Mwen dakò tou ... si ou kontinyèlman enjekte maketing ak PR vire kòm yon pati nan estrateji blog ou a, ou ka kòm byen jis kenbe yon sit entènèt!

      Mèsi!
      Doug

  4. 6
  5. 8

    Mwen te kirye sou jwenn yon kopi difisil oswa yon bagay mwen te kapab enprime koupe nan pou etid sa a. Enteresan pou m 'pote moute sa a ak kliyan yo.

    Mwen panse ke youn nan pi gwo kliyan mwen ta ka bati yon "bouche"

  6. 9
  7. 11

    Blog Corporate kòm yon estrateji se yon gwo lide fo ..

    Olye pou yo sèvi ak medya sosyal ankouraje biznis la, nou ta dwe kòmanse bati yon blog ki enplike nan yon bann bagay sa yo tankou ekri atik ki jwenn atansyon a nan piblik la oswa kliyan potansyèl, chwa ki kòrèk la nan tit ak sa ki pi enpòtan bay yon kontni atik ki gen anpil valè nan lektè.

    Sa ap ede ou rete pi lontan nan mache a epi ankouraje biznis ou.

    cheers,
    Skytech - Blogger soti nan Malezi

Ki sa ou panse?

Sit sa a sèvi ak Akismet diminye Spam. Aprann kijan kòmantè ou a trete.