Senk Kesyon sou estrateji optimize avantou

iStock_content.jpgOff and on I notice that some social media pundits telling companies it doesn't matter ki kote yo patisipe nan medya sosyal, se sèlman ke yo aktyèlman do. Gen lòt ki diskite devlopman nan yon sosyal estrateji medya yo anvan tout tan kòmanse.

Gen senk kesyon ou bezwen poze tèt ou lè wap kreye kontni sou entènèt la:

  1. Ki kote yo ta dwe mete kontni an? – the platform that you're placing the content on should be optimized for the target audience you wish to reach. If you're trying to reach search engine users, be sure to utilize a platform that's optimized for search engines. If you're trying to reach business-to-business users, be sure to focus on networks that cater to businesses. If you're looking to provide high quality video, put it on a platform that can serve it.
  2. Kouman yo ta dwe mete kontni an? – content is there to drive traffic, and ultimately, business for your company. Placing your content with strong calls-to-action that are relevant to driving sales is important. If you're writing a tweet and want to be retweeted, leave room beyond the 140 characters for more recipients or comments.
  3. Ki kontni yo ta dwe mete? - kontni ki sipoze atire trafik viral ka bezwen plis edgy pase kontni ki senpleman matche mo kle pou akizisyon motè rechèch. Kontni nan yon e-liv yo ta dwe mwens konvèsasyon ak plis estriktire. Kontni nan yon blog ta dwe bal, yon imaj reprezantan enkli, ansanm ak yon style ekri konvèsasyon.
  4. Kilè yo ta dwe mete kontni an? - si sib ou se atire moun nan yon evènman, planifye soti ramping moute kontni anvan, pandan ak apre evènman an ankouraje li. Si sib ou a se yon odyans biznis, pibliye nan jou lasemèn yo. Lè ou konnen lè yo pibliye kontni ka aktyèlman leve konvèsyon ou yo.
  5. Konbyen fwa mwen ta dwe mete kontni an? – at times, repeating the message can increase overall conversions. Sometimes writing once a month on a specific topic can lead to improved acquisition rates rather than simply writing it once and stopping. Don't be afraid to repeat yourself. Returning visitors forget (or need a reminder) and new visitors may not have seen the message before.

Dumping content out on the web without a strategy may get you some results but won't optimize and fully leverage the work that you're doing. It's difficult enough to develop content that makes an impact – be sure to answer some questions on the content you're writing instead of just dumping it.

Ki sa ou panse?

Sit sa a sèvi ak Akismet diminye Spam. Aprann kijan kòmantè ou a trete.