Colts: Champs Superbowl! Careerbuilder: perdants!

MIZAJOU: Mwen te mal sou sa, regrèt Careerbuilder!

Genyen deja yon anpil nan posts sou Superbowl la. 2 santim sèlman mwen se ke li reyèlman te yon jwèt pi bon pase nou te wè nan yon tan long. Mwen byen kontan Colts yo te genyen! Yon òganizasyon ki gen klas, diyite, ak ki te dirije pa yon antrenè nwa kretyen. Se yon gwo mesaj pou tout moun sou sa li pran pou reyisi.

Lòt gayan nan Superbowl la te Careerbuilder ... IMO, yo te gen pi bon piblisite Superbowl yo. Sepandan, nan idyo regilyèman wè li yo, (jounal) konpayi an opte soti nan maketing viral epi yo pa pral kite moun entegre piblisite yo sou lòt sit. Yo jis tou senpleman pa jwenn li. Boneheads. Klike sou videyo yo epi ou pral wè sa mwen vle di.

Nenpòt moun ki te pran desizyon pou yo sispann sa a soti nan viral ta dwe revoke. Pran emisyon televizyon ki pi gade nan mond lan, ajoute piblisite kokenn ou yo, epi pa kite moun pataje epi pale sou yo. Pèdi.

Gade reklam yo isit la:
http://www.youtube.com/watch?v=oCsLITgWzTI
http://www.youtube.com/watch?v=z-En-JrsBBc

5 Kòmantè

  1. 1

    If corporations really want to make consumers happy, they should forego costly Super Bowl ads and instead invest in a Chief Customer Officer, a single person of power charged with putting him or herself in the customers? mind.

    But instead they spend their time and money making sure their ad is funny and entertaining, which doesn?t mean it sells more products. A good marketer surprises consumers by giving them new ideas on how and why to use a particular product. Ads developed by typical people or starring famous celebrities may get laughs, but are unlikely to generate sales. For every dollar you spend you should be seeing a dollar back and I sincerely doubt that these companies are generating an additional $2.6 million due to these Super Bowl ads.

    Marketers need to stop thinking that marketing HAS to be creative. It HAS to sell goods and services. Sometimes the least creative marketing is the most effective.

    Mark Stevens
    CEO of MSCO
    http://www.msco.com/blog

  2. 2

    Mak,

    There is a ‘genre’ that is expected of Superbowl Ads, though. Comedy is definitely an expectation. As well, comedy does assist in branding… you remember the funny ads more than the serious ones. My point on this post is simply that Careerbuilder invested the money, made a couple of hits, and then threw it all out by not letting viral marketing take over. It’s a shame.

    I am in agreement that the money could be much better spent. I think Superbowl Ads are definitely gambles… GoDaddy gambled last year and won. This year I’d be willing to bet that the ads won’t have the desired impact. A Superbowl ad may get folks to you – but only you can keep them. A little more investment and creativity on the ‘keeping’ side of the equation would have a far better return!

    Thanks for both reading and commenting!
    Doug

  3. 3

    Well at least they posted on YouTube. So they don’t let you embed the whole video, but how much worse is what they did? You still posted the video.

    I’m sure the management logic behind it was that this way they might be able to see the comments in one central place.

    I can’t think of why else you’d post it to YouTube, let people link to it, but force people to go back to YouTube to watch.

    • 4

      Hi Paul,

      I’m not sure what their reasoning was. There actually was no embed code on their site whatsoever… I attempted to hack the embed string and got what you see above. It’s simply too bad – they are defeating the purpose of YouTube and Social Networking.

      Doug

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