Optimize Maketing: Poukisa ou ta dwe aliyen mak Segmentasyon ak Aktivasyon & Rapò

segmantasyon mak

With high volumes of data created across multiple marketing channels, brands are challenged to organize and active the right data assets to maximize cross-channel performance. To better understand your target audience, drive more sales, and reduce marketing waste, you need to fè aliman segmentasyon mak ou an ak deklanchman dijital ak rapò.

Ou dwe aliyen an poukisa yo achte ak la ki ki achte (segmentasyon odyans) nan la Ki sa ki (eksperyans) ak kouman (dijital deklanchman) pou ke tout efò ou yo sou menm paj.

The key reason for this alignment is to increase efficiencies and synchronize your efforts so that each element is working in correlation with the other. Knowing what audience to target determines what marketing initiatives you should use to engage them, which in turn directs you to the right insights to improve your segmentation. It's a cycle that is interrelated and symbiotic.

Segmentasyon dirije estrateji ou

Segmentation is making sure the right message -> gets to the right buyer -> at the right time. It's also a great deal more economically efficient than mass marketing. By segmenting high-performing users you will increase engagement with current users to drive more value from your audiences. Aligning your segmentation with the activation strategy is key.

By gaining an understanding of consumer behavior you have the insights needed to increase conversions. Segmentation is the tool that helps you analyze aggregates of consumers that share common characteristics.

Pa vize segman yo ki gen tandans ki pi wo a angaje, ou ka devlope yon estrateji maketing pi efikas ki pi byen sèvi bezwen konsomatè yo epi finalman ranfòse konvèsyon.

5 eleman nan segman ki pi efikas yo ta dwe

  1. Mezirab - ki baze sou gwosè, pouvwa acha, ak pwofil segman
  2. Gwo - nan yon mas kritik ki pwofitab
  3. Aksesib - yon sèl ki ka fasilman rive jwenn
  4. Diferansyèl - se diferan de lòt moun
  5. Aksyon - ki pèmèt pwogram efikas / kanpay yo dwe devlope

To segment markets properly, you need to divide them into distinct groups with specific needs, characteristics, or behaviors which require separate products or marketing mixes. It's key to activate the audience segments you have identified across the entire digital ecosystem.

Segmentasyon sib ou ta dwe fèt sou baz

  • Ki konsomatè ki pi byen reponn a mak ou (yo)
  • Ki sa ki pi adrese bezwen yon achtè a ak motivasyon
  • Ki kote konsomatè yo nan sik la achte
  • Karakteristik quantifiable ki lye nan KPIs tankou gwosè ak pati nan mache
  • Fasilite idantifikasyon pèsonaj (pwofil)
  • Fezabilite nan vize (ki baze sou konsiderasyon fiskal, resous, ak pratik) ak potansyèl kwasans ki konsistan nan segman an

Ou bezwen konprann konpòtman yo achte nan chak segman epi devlope pwofil konsomatè (atravè sondaj ak swiv nan sit entènèt done rich).

  • Ou bezwen kòmanse avèk yon etid ADN mak pou evalye fòs / feblès mak la
  • Segman yo idantifye gwoup yo sib yo konsantre sou
  • Idantifye objektif prensipal ak segondè
  • Etabli pwezante mak la
  • Aktive sib la yo kominike avèk mak la nan yon fason ki gen sans

Yon fwa ou te segmenté odyans sib ou, you should be looking for the influencers, brand ambassadors, evangelists, and advocates. Using these individuals or groups, you can maximize the efficiency of brand activation and increase response rates.

Segmentasyon kondui aktivasyon efikas

Pou optimize efikasite jesyon mak epi reyalize / kenbe avantaj konpetitif ou epi ogmante konvèsyon, ou dwe fè aliman sou segmentasyon mak, messagerie, ak deklanchman.

Siksè segman mak ou ak aliyen li ak ogmantasyon deklanchman:

  • Top nan konsyans tèt ou
  • Mak likeability
  • Mak achte

Making use your CRM and third-party data sources, you can segment your audiences and help plan activation. By identifying your best customers, you can focus on the best media to reach them and the best message to engage them.

When you're planning your marketing activities you have to keep segmentation in mind so you can determine which elements to include in your marketing mix. The right mix of marketing activities and vehicles is closely linked to the behaviors of the target audience.

Market segmentation and building a differentiated value proposition are two of marketing's most powerful tools for guiding a marketing strategy. It clearly identifies which consumer targets will generate the highest return in conversions and provides a better view of how to best reach and engage them.

Once you've figured out segmentation, you can align it with activation. Brand activation involves bringing a brand to life in the marketplace. It's about delivering brand growth by using all channel opportunities to connect with consumers and deepen their experiences/relationships with your brand. You need to:

  • Konvèti estrateji mak nan plan aktivite inovatè
  • Devlope pi pre koneksyon mache ak konsomatè yo
  • Aplike pwogram deklanchman konsomatè yo
  • Kondwi vizibilite mak ak prezans chanèl
  • Siveye devlopman mache ak pèfòmans mak

Establishing an emotional or rational attachment between consumers and your brand to foster the engagement is paramount. This is aligned with how you craft perceptions and behaviors in relation to your company.

Rapò mak ba ou pi bon insight nan segmentation

Rapò ki aliyen ak segmantasyon ede bay Sur yo bezwen enfòme pwosesis maketing la ak gid devlopman kanpay.

Aligning segments to reporting, allows you to determine which segments are most profitable so you can increase targeting efficiency. This strategy provides you with a more accurate picture of which individual segments contribute to your ROI, which ones require greater attention and more resources, and which to eliminate.

Aliyman egal optimize

Kwen konpetitif ou depann sou ou jwenn odyans lan dwa pou pwodwi ou / sèvis, Lè sa a, ap resevwa mesaj la dwa yo.

Segmentation is the tool to help achieve this, but unless it is targeted with the right marketing mix, you are wasting efficiency and cutting into your margins. The vast store of data you have must be used to determine both who to talk to and how to reach them effectively to drive engagement. Once you have aliyen segmentasyon optimize, ak takte sou rapò egalman efikas jwenn Sur, Lè sa a, ou finalman gen konesans ou bezwen toujou optimize konvèsyon yo.

Ki sa ou panse?

Sit sa a sèvi ak Akismet diminye Spam. Aprann kijan kòmantè ou a trete.