7 leson ou aprann nan pwomosyon ekri ou

pwomosyon ekriven1

pwomosyon ekrivenNou te eksite nan liv Jo-Anne Vandermeulen sou la Maketing Tech blog radyo montre men apeprè 20 minit nan, aksè entènèt nou an te desann epi nou te oblije sispann montre la. Li te enèvan depi nou te reyèlman ap resevwa gwo konsèy nan Jo-Anne.

Jo-Anne is a self-publishing promotions expert. After retiring as a teacher, she's written a series of books… and in the process learned how to master promotion of her publications. She's now dedicated her business, her blog, chak Podcast, ak liv dernye li a ede otè ankouraje ekri yo.

Mwen swete ke mwen te rankontre Jo-Anne yon koup ane de sa ... byen anvan ekri Blog Corporate pou nul. It's not that the book isn't consistently selling well – it's just that I don't believe I did everything I could when to promote the book. Along with Jo-Anne's input, I've put this list of lessons together.

  1. Si ou se pwòp tèt ou pibliye, ale atravè tout yon konpayi pibliye ti, oswa pibliye tradisyonèl ... ou pral responsab nan mache tèt ou ak liv ou yo. Ou kapab fè sa tèt ou, menm si ou pa gen yon degre maketing oswa vle chache yon komèrsyaliz pwofesyonèl, men, li pral pran tan ak enèji - ak konesans.
  2. Lanse yon blog is a necessity. Present yourself accurately as an expert, supply valuable content your viewers can take, and give and give some more. Be authentic, welcoming interaction with your audience. And of course – don't forget to put a call to action on the sidebar to your book(s) with a clear purchase button and functioning links!
  3. Èske w gen yon prezans nan medya sosyal is a valuable faucet to gain MAJOR exposure (we're talking 1.2 Billion members on Facebook alone by the year 2012. That's a heck of a lot more then you’ll ever dream of connecting during a book signing). Target your audience, be ready to make yourself (and your books) visible in as many networks as possible, and spend time creating relationships which will eventually open the door to many many opportunities.
  4. Pwomosyon liv ou an kòmanse jou ou gen yon lide pou liv la! Bati antisipasyon ak odyans ou a kritik. Twòp jan (ki gen ladan nou) rete tann jiskaske liv la ale nan enprime yo anvan yo ankouraje li. Nou pèdi anpil tan ak momantòm sou yon sèl sa a! Mwen swete nou ta pouse pre-lòd ak te gen yon sit moute pi bonè.
  5. Kòm yon oratè, kèk nan oratè parèy mwen yo te ranfòse lavant liv ak distribye anpil plis liv pa mande evènman an achte liv pou patisipan yo rather than paying a speaking fee. This is a great idea because it works on 3 levels… associating you with the book, selling more books, and having an audience of readers going out and talking about the book. It's a win, win, win!
  6. Kòmantè enpòtan! Voye kopi liv la bay lòt otorite nan endistri ou ak mande fidbak onèt yo ak revizyon sou Amazon ak lòt sit revizyon liv. Moun sa yo ki otorite ki gen blogs pral souvan ekri posts blog sou liv ou ak ede ou ankouraje li.
  7. Ankouraje lektè ou yo! Pou liv nou an, nou te genyen videyo tout wout la soti nan Lafrik di sid jiska a photo from eBay's Chief Blogger, Richard Brewer-Hay, semèn pase! Lektè ou vle gen yon koneksyon pèsonèl avèk ou kòm otè a - Se konsa, asire w ke ou pran avantaj ak bati ke relasyon lè opòtinite yo rive!

Be sure to pick up a copy of Jo-Anne's new book, Premium Promotional Tips for Writers.

youn nan kòmantè

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