Fè fas ak Sosyal Media Detraktè

Jason Falls nan Sosyal Media Explorer se yon gwo nèg ak youn nan jan ke mwen pa toujou dakò ak men mwen toujou respekte. Jason te toujou nan fray la - k ap travay ak kliyan yo devlope estrateji sosyal medya yo.

Yon ti moso nan konsèy ke mwen pataje ak tout moun se metodoloji Jason a pou fè fas ak Opozan sou entènèt - Mwen premye tande l 'pale sou li nan Blog Indiana an 2010.

  • Rekonèt dwa yo pote plent.
  • Mande padon, si jistifye.
  • Afè, si jistifye.
  • Evalye kisa ki pral ede yo santi yo pi byen.
  • Aji kòmsadwa, si sa posib.
  • Abdike - pafwa yon embesil se yon embesil.

Depi ou detèmine ke abdikasyon se pi bon wout posib, kominote sou entènèt la ap detèmine menm bagay ke ou genyen an. Souvan, disip ou yo ap vin nan defans ou lè sa rive.

Repons lan nan yon sitiyasyon negatif sou entènèt souvan defini yon konpayi ak sa li renmen travay avèk yo. Maketing Pilgrim gen yon kokenn egzanp sou kouman PA reponn a kritik negatif sou entènèt. Egzanp lan se yon mèt boutik pitza ki te resevwa yon revizyon negatif Yelp .... li vo li a!

3 Kòmantè

  1. 1

    Great recap of Friday’s panel, Doug.

    I was lucky to sit in on Duncan Alney’s presentation on Saturday entitled: Online Reputation Management. While the information given by Jason was very informative, I felt the points were really “driven home” for me by Duncan. Even more valuable was the differentiation of whether or not a response is warranted to the complainer in the first place, as it was put, ‘some people are chronic complainers’. The trick is when to know *if* a response is warranted just as much as it is *how* to phrase it.

    This all goes back to transparency. As social media grows faster and faster, companies that “don’t get it” will struggle to keep up. Those that adapt will be the ones to survive. They can think of it like this: you wouldn’t let your employee’s drive recklessly behind the wheel of a company vehicle on a busy street, so why would they let people in charge of their social media efforts that essentially do the same thing? More often than not, both ways you wind up with disastrous results and reputations suffer.

  2. 2

    I typed in some of the words from the post in quotes on google and found the original post and the debate still rages. There are those who love the place and those who HATE it. The restaurant even closed for a year because of health issues and re-opened, but the debate still rages. In the case of a restaurant a bad review hurts more than a good review because no one wants to waste money and there are so many options. A common thread in all the bad reviews is that one of the restaurant’s employees, the owner herself, staff, whomever did something rude. That makes me believe there’s a culture problem.

    Here’s the thread on Yelp: http://www.yelp.com/biz/amys-baking-company-scottsdale#hrid:c6GfpA9j5HAVJIbK6D50Vw

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