Karakteristik ki pi enpòtan nan Blog Corporate ou

pòt pòt

Pòt batanAswè a mwen te pase yon bon moman nan Konfluans, yon evènman rezo Indianapolis, kote nou reyini yon ekip pou pale sou la Do's and Don'ts of Corporate Blogging. Mwen te ansanm ak pwofesyonèl endistri parèy Rhoda Israelov, Rodger Johnson, Kyle Lacy ak Kevin Hood.

There were minor differences in agreement over command and control of a corporate blog, but I believe all of us overwhelmingly agreed that blogging, as a medium, is becoming a strategy that's every bit as important (and perhaps more profitable) than office email. Those are my words – not those of the panel.

Lame Erik Deckers fèmen konvèsasyon an ak yon kesyon:

What's the one key piece of advice that everyone should remember when starting their corporate blog?

Fèmen panèl la soti, mwen te dakò ak lòt moun yo ke li tout kòmanse ak rechèch mo kle gwo, kontni kokenn, ekri sou kliyan ou, epi yo te onèt ak transparan. Tout repons yo te premye pousantaj, se konsa mwen te pran opòtinite pou fèmen ak tou senpleman raple tout moun ke bezwen gen yon vizib, senp chemen angajman sou blog la.

I can't tell you how many times I visit a blog and am interested in meeting the blogger behind it, or even buying the product or service, but there's nothing obvious on the page that points me in the right direction. Every business blog should have a name, contact form, phone number, address – as well as a few well-designed calls to action that afford the opportunity to register and get in touch with the company.

There's even some konfime diskisyon sou entènèt la ke Google menm ranmase sou sit ki lis adrès postal yo sou sit yo. Avèk Google vize konfyans pi plis ak plis, li fè sans ke yon sit ki gen yon adrès lari ki valab ka fè konfyans pi wo a yon sèl san yo pa.

Ki sa ou panse?

Sit sa a sèvi ak Akismet diminye Spam. Aprann kijan kòmantè ou a trete.