Abòdab Maketing Otomatik pou nenpòt ki biznis gwosè

img antonwa entegrasyon

Otomatik Maketing se non yo bay platfòm lojisyèl ki fèt pou depatman maketing ak òganizasyon yo senplifye pwosesis pa otomatize travay repetitif. Youn nan travay sa yo se kapasite pou idantifye yon vizitè sou sit ou, pran enfòmasyon yo, epi devlope yon estrateji kominikasyon kontinyèl avèk yo ... akonpli ak ti kras oswa ki pa gen resous lè l sèvi avèk automatisation.

aberdeen stats automatisationDapre la Aberdeen gwoup, konpayi ki deplwaye sistèm automatisation maketing:

  • Fè yon 107% pi bon pousantaj konvèsyon plon.
  • Fè 40% pi gwo gwosè kontra mwayèn.
  • Fè 20% pi wo ekip reyalizasyon nan kota.
  • Jwenn 17% pi bon presizyon pwevwa.

Pou dat, aplikasyon automatisation maketing yo te twò ankonbran oswa twò chè pou konpayi an mwayèn aplike. Sa chanje. Lwa-sou se yon nouvo kwaze nan lojisyèl automatisation maketing bati aplike nan pi piti a, oswa menm pi gwo, konpayi yo. Avèk prix ki se ~ $ 500 chak mwa (ki pa gen okenn kontra ki dire lontan) ... li la tou ekstrèmman abòdab aplike solisyon sa a konplè.

Pou yo kapab reyisi jodi a, sot bezwen re-oryante apwòch fondamantal yo nan tou senpleman génération komèsan nan mennen nan aktivman sasosyan ak lavant kondwi revni, "rapò Raghu Raghavan, fondatè ak CEO nan Act-On. "Lwa-On a konbinezon de senplisite ak pouvwa bay ki manke lyen nan mache a ant solisyon pwen disparate tankou imèl ak entènèt analytics platfòm, ak tro konplèks anlè platfòm platfòm automatisation maketing.

platform3 echèl

Lwa sou lojisyèl gen yon tòn opsyon rich ... tout ki disponib nan yon platfòm sèl:

  • Email maketing ak jesyon lis ak kanpay maketing degoute
  • Fòm entènèt ak paj aterisaj
  • Syndikasyon kontni Enterprise
  • Siveyans sit entènèt vizitè
  • Vebinèr ak jesyon evènman (atravè yon entegrasyon ak WebEx)
  • CRM Entegrasyon (ak yon entegrasyon Salesforce san pwoblèm)
  • Medya sosyal maketing ak zouti prospèksyon
  • Pwospektiv profilaj, segmentasyon, kalifikasyon, ki fè nòt ak analytics

Lwa-Sou tou bay ou ak yon manadjè sipò dedye a pa koute siplemantè! Sa a se tipikman yon upsell pou lòt fournisseurs automatisation maketing. Sere entegrasyon Act-On a ak Webex, Tèt ak Salesforce ka bay efò maketing ou ak yon chemen konplè - soti nan pwospè, nan paj aterisaj, Demo, ankouraje, mennen jenerasyon, yo fèmen ... san yo pa janm gen yo kite lojisyèl an. Sa a byen yon sistèm gaya.

10 Kòmantè

  1. 1

    Hi Douglas, ki jan ou ta konpare Act-On ak HubSpot? Èske se yon solisyon SAAS oswa èske ou bezwen enstale li sou sèvè entènèt ou an? Si se SAAS, nenpòt panse sou sèvis kliyan?
    Salitasyon, John McTigue

    • 2

      Alo Jan,

      This is quite a bit more robust than Hubspot. I don’t think of Hubspot as a marketing automation platform as much as an inbound marketing application. I could be off – but I don’t think CRM, drip campaigns, etc. are part of the Hubspot application.

      Doug

      • 3

        Doug,

        HubSpot gen plon ankourajan (degoute) ak plon entegrasyon API ak Salesforce ak lòt CRM, paj aterisaj kreyasyon ak optimize, zouti SEO (kwake yon ti jan primitif), yon CMS pou sit entènèt ak motè blog entegre. Sa sanble tankou yon suite trè laj ki baze sou maketing automatisation m '. Yo menm gen maketing e-mail bati-an.

        Pi bon, John

  2. 4

    I’m familiar with both tools; really comes down to what you’re trying to do – is the focus primarily on inbound, then hubspot may be worth looking into, or at the very least their ‘free’ website seo tool; if the focus is on getting better success on both outbound and/inbound campaigns and making it easier to manage all your campaigns and tools together – such as webex, salesforce.com, jigsaw and more, then Act-on maybe a better fit. Especially given how easy Act-On is to launch/use and their focus on email deliverability.

  3. 5

    I’m familiar with both tools; really comes down to what you’re trying to do – is the focus primarily on inbound, then hubspot may be worth looking into, or at the very least their ‘free’ website seo tool; if the focus is on getting better success on both outbound and/inbound campaigns and making it easier to manage all your campaigns and tools together – such as webex, salesforce.com, jigsaw and more, then Act-on maybe a better fit. Especially given how easy Act-On is to launch/use and their focus on email deliverability.

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