Maketing Kontni

Ajoute 2 eleman sa yo nan chak pòs, epi blog ou a pral eksploze nan popilarite

Did you see what I did there? Total, cheesy, off-the-charts linkbait… and it worked. You’re here because I wrote a blog post title in a specific way. This is the key strategy on sites like Upworthy and Buzzfeed and they’ve drawn millions of readers by adjusting their post titles to have just 2 key elements… curiosity and emotion.

  1. Kiryozite – by mentioning 2 items, your mind is begins to wonder and the temptation to click through is just too much.
  2. Emosyon – I carefully used the term popilarite in the post title. Who doesn’t wish for their blog to be popular?

These 2 elements in a pòs tit are ridiculously successful but you have to use them with extreme caution. I’m already weary of the sites I mentioned above. While they often have irresistible content, I don’t find value in them and often lose valuable minutes browsing pictures of cats or watching tear-jerking stories. Note: I didn’t link to those sites for fear of losing your attention for the next 45 minutes.

Does that mean that you should avoid the tactic? No… but I do think you need to keep the titles from going over the top and deliver just what you said you would. I find that many of the sites that utilize these tactics simply don’t meet the expectation of the title. Tone it down a few notches and you’ll find it a fantastic strategy.

So… let’s say you’re a photographer and you have a post on 8 tips for taking photos. Instead of the standard ol’ KIJAN Konsèy blog post, you could write a post like Do These 8 Simple Steps Before Taking Your Next Picture and You’ll be Amazed at the Results. Curiosity (what steps?) and emotion (amazed!).

Perhaps it’s not something as illustrious as taking a photo. Maybe it’s checking your tires! You were going to write about tips soti nan pwofesyonèl mechanics. Instead… The Professional Secrets of Extending Tire Life Without Sacrificing Safety. The post can still be about maintaining air pressure and rotating your tires… but you can transform the conversation by tapping into curiosity (secrets?) and emotion (safety!).

Don’t take my word for it. Give it a shot on your next series of blog posts. If you can increase click-through rates, your articles will be seen more, shared more, and will lead to additional business. Go explode in popularity!

Douglas Karr

Douglas Karr se CMO nan OpenINSIGHTS ak fondatè a nan Martech Zone. Douglas te ede plizyè douzèn demaraj MarTech ki gen siksè, li te ede nan dilijans plis pase $5 milya nan akizisyon ak envestisman Martech, epi li kontinye ede konpayi yo nan mete ann aplikasyon ak otomatize estrateji lavant ak maketing yo. Douglas se yon transfòmasyon dijital entènasyonalman rekonèt ak ekspè MarTech ak oratè. Douglas se tou yon otè pibliye nan yon gid Dummie a ak yon liv lidèchip biznis.

Atik ki gen rapò

Retounen nan bouton tèt
Fèmen

Adblock Detekte

Martech Zone se kapab ba ou kontni sa a gratis paske nou monetize sit nou an atravè revni anons, lyen afilye, ak parennaj. Nou ta apresye si ou ta retire bloke anons ou a pandan w ap gade sit nou an.